Lo-Q PLC
23 March 2007
Lo-Q plc
New Radio Frequency Identification Agreement ('RFID Agreement')
Lo-Q plc ('Lo-Q' or the 'Company'), today announces an RFID Agreement with
Proximities, Inc. of Florida, USA ('Proximities'), that will accelerate the
Company's development of its cyber queuing product line.
Lo-Q is the world leader in interactive automated line reservation systems for
theme parks and its Q-bot product, a rented hand-held device, allows park guests
to reserve a place in the queue while continuing to enjoy the park attractions
and not having to stand in line. Lo-Q's dynamic control capability is
sophisticated, unique and differentiates the product from all other virtual
queuing systems because it dynamically handles queuing changes due to a ride's
technical or capacity changes.
Lo-Q's system will be used in eight theme parks in the United States this year
and more than two million users have benefited from using the system over the
past few years.
Proximities develops, markets and supports a suite of secure Radio Frequency
Identification ('RFID') business solutions for the leisure and entertainment
market including cashless purchasing, access privileges, age verification and
guest relationship management data collection. The GO(TM)system guest interface
is a patented, secure RFID wristband that is non-transferable and electrically
disables when removed.
Under this RFID Agreement, Lo-Q and Proximities will work together to add RFID
functionality to Lo-Q's product offering, and Lo-Q's queuing software will be
integrated with Proximities product offering.
The relationship established with Proximities will allow Lo-Q to expand its
product offerings into water parks and other markets where a less sophisticated
or lower cost queuing device is required. It also supports Lo-Q's vision of
having every guest in the park on the system and not waiting in line for the
prime attractions.
Leonard Sim, the inventor of the Lo-Q system, said: 'Adding Proximities secure
RFID wristband to the patented Lo-Q line management system dramatically expands
our target marketplace and should lead to many opportunities for joint growth'.
For further information, please contact:
Jeff McManus, Lo-Q Plc - 01491 577 210
Romil Patel, Corporate Synergy Plc - 0207 448 4400
This information is provided by RNS
The company news service from the London Stock Exchange
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