Lo-Q PLC
26 February 2007
Lo-Q Plc
Contract update
Lo-Q plc ('Lo-Q' or the 'Company') today announced that they have concluded an
agreement to install a Lo-Q Guest Services System into the Dollywood theme park
('Dollywood'), based in Pigeon Forge, Tenn. (USA) located near the Great Smoky
Mountain National park. The park, with annual attendance of, nearly 2.5 million
guests is part of the Herschend Family Entertainment Corporation group, which
has other leisure properties including the Silver Dollar City Theme Park in
Branson, Mo.
The new agreement follows last year's successful pilot program where Dollywood
evaluated the suitability of a Lo-Q system in their park. The pilot program
offered reservations only for shows during the park's National Gospel and
Harvest Celebration and Smoky Mountain Christmas festivals. Subsequently, Lo-Q
significantly extended its ride reservation software to allow the simultaneous
reservation of shows and rides for the upcoming 2007 operating season.
This will be the first full installation of the VQ2020 System which was
extensively tested in a USA park last October. It adds reservation capability
on eight rides, including Dollywood's brand new Mystery Mine roller coaster and
the park's iconic Dollywood Express steam locomotive, to the existing shows and
will be operational on 31 March 2006, Dollywood's opening day.
Leonard Sim, Managing Director of Lo-Q commented:
'We are delighted to be associated with Dollywood. We believe that the use of
the Lo-Q system will enhance their guests' experiencing allowing the Q-Bot to
stand in line for the guest and providing an attractive option allowing them to
plan their day.
The agreement with Dollywood firmly confirms our belief that the theme park
industry is more open to addressing the queuing issue and we feel confident that
this system implementation will to lead to further success in the USA.'
For further enquires:
Corporate Synergy 020 7448 4400
Romil Patel / Jerry Keen
END
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