Re Agreement

Actif Group PLC
5 October 2001

                        Actif Group plc ('Actif Group')

          Actif Group announces amendments to ELLE Licence

Actif Group announces strategic amendments to its licence agreement with 
Hachette Filipacchi Medias S.A. ('HFM') for the ELLE brand name. This agreement 
will benefit both parties and forms part of Actif Group's ongoing strategy to 
focus on the key profit drivers of the business.

Under the new agreement retail licensing rights will be extended by two years 
from the previous expiry date of 31 December 2008 to 31 December 2010. Actif 
Group will now be the exclusive retail partner of HFM for the ELLE brand in the 
UK and Ireland.

As part of the change Actif Group has agreed to relinquish certain non-core 
product categories and territories on a phased basis, and retail rights for the 
rest of Europe.

The annual sales value of products and territories relinquished currently 
accounts for less than 7% of Actif Group's sales, but requires a 
disproportionate level of investment in the design and sourcing processes.

It is expected that the realignment will allow Actif Group to cut its overhead 
base and concentrate its resources and design skills on fewer products and 
territories, thus improving the focus and fashionability of the product in its 
core markets.


Enquiries:   Actif Group PLC                      Tel: [phone]
             Mark Evans, Chief Executive
             Simon Banfield, Finance Director

             Hudson Sandler                       Tel: [phone]
             Piers Hooper / Wendy Baker