Adamind signs licensing deal

Adamind Ltd
03 July 2006



   ADAMIND LICENSES CONTENT PRODUCTION SOFTWARE TO NGTS SOLUTIONS OF MALAYSIA

  Adamind Spire(TM) Production Suite will enable NGTS, the application service 
            provider (ASP), to adapt content for Pan Asian markets

Palo Alto, California. 3 July, 2006: Adamind Inc. (LSE: ADA) (Adamind or the 
"Company"), a global supplier of software that enables mobile multimedia 
messaging, content and converged communications services to be experienced over 
any device or network, announces that it has signed a licensing deal with NGT 
Solutions Sdn Bhd (NGTS) for its Spire(TM) Production Suite. Adamind will
receive  upfront license fees followed by additional capacity license as more
content  partners sign up to NGT's ASP services.

NGTS, an application service provider based in Malaysia, will utilize Adamind's
software to enable content providers, distributors and media owners to adapt
content for mobile distribution over partner networks in South East Asia. The 
service will be commercially available from 1 July 2006 and will serve the Pan 
Asian market enabling the production, packaging and marketing of media-rich
content to mobile subscribers. In addition, a wealth of value-added features 
such as content previewing, digital rights management (DRM), branding and 
advertising provided by the Spire(TM) Production Suite can be added in the
future.

Adamind will receive an initial licensing fee for providing its media adaptation
platform and a package of transcoding software. As usage grows, it is expected
that NGTS will purchase additional features and transcoding licenses to serve 
its content partners.

Datuk J. L. Solomon, CEO of NGTS, said: "By utilizing Adamind's software, NGTS 
can confidently offer content providers and mobile operators with an accelerated
content to market process while assuring high quality end-user experience.
Furthermore, we wanted to provide mobile operators and content providers with a
solution that will offer them a multitude of revenue generating options and the
Spire(TM) Production Suite is the natural choice."

Shailendra Jain, CEO of Adamind said, "This deal serves as a model for Adamind's
strategy in the content services market in major regions worldwide. We are
excited to support NGTS in their Managed Content Transcoding Service and are
confident that our platform will provide an ideal basis upon which to build a 
strong service for the market, now and in the future."

Media adaptation plays a crucial role in the delivery of rich media mobile
content to subscribers, thereby enabling mobile phone operators and content
owners to generate higher revenues from users. Today's mobile environment is 
characterized by a myriad of devices that differ in characteristics and 
attributes which directly impact the reception of media. For best end-user 
experience, media needs to be transcoded - adapted and released in device 
specific versions. The Adamind Spire(TM) transforms media adaptation from a
manual  process into a fully automated device-centric and network aware process
enabling  content providers and operators to quickly and efficiently mobilize
their  content to the market. It further allows the setting of transcoding
templates  per client that will be used for automated transcoding and the
validation of  quality of the converted files prior to distribution

Enquiries

Adamind                               [phone] on the day and thereafter
Shailendra Jain, CEO                  [phone]

Corfin Communications
Harry Chathli, Neil Thapar            [phone]

About Adamind

Adamind (LSE: ADA) is a provider of software that enables mobile multimedia
content and converged communications services. The company addresses the
interoperability challenge that exists between different mobile devices to
receive and process media rich content. The Adamind Spire(TM) platform provides
media adaptation and enhancement software enabling service operators to
successfully deploy messaging, content and next generation convergence services;
generate new revenue streams; and drive key new value-added-services (VAS)
enablers such as advertising, branding, DRM and anti-abuse support. With over
100 deployments in some of the world's major mobile operator networks and
content providers such as Universal Mobile Music, Adamind is strategically
poised to enable the promise of the Mobile Lifestyle revolution. Adamind has
strategic relationships with major infrastructure vendors and system integrators
including Ericsson, HP, IBM, Accenture, LogicaCMG, Motorola, Openwave, Critical
Path and CBOSS.  www.adamind.com




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