Statement re MMS Software

Adamind Ltd
13 May 2005



   THE WORLD'S LEADING TELECOM SUPPLIER SELECTS ADAMIND's SOFTWARE FOR VIDEO
                          CONTENT ADAPTATION


  Deployment of video content adaptation  software is in addition to Adamind's
media adaptation of MMS software currently being provided as part of the world's
      leading telecom supplier's MMC to its Global Operator Customer Base



MILPITAS, Calif. - May 12th, 2005- Adamind (LSE: ADA), a leading provider of
software products for rich media adaptation and value-added
services technologies for MMS and Mobile Content Services, confirms that
Ericsson, the world's leading telecom supplier, has integrated Adamind's video
content adaptation software as part of their Multimedia Messaging Center (MMC),
enabling operators to offer video messaging to their growing subscriber base.


Furthermore, Ericsson will use Adamind MediaSpireTM's integrated support for
digital rights management (DRM) to provide a solution for distributing premium
application content through the Ericsson MMC. The integration of these new
software products is in addition to Adamind's images and audio media adaptation
software currently being deployed by Ericsson in over 50 operators' MMS centers
globally, including top-tier operators in Europe, North America and Asia.


Ericsson's MMC solution includes all the components and solutions that an
operator needs to offer subscribers a rich multimedia messaging experience.
Ericsson selected Adamind's suite of software for its superior video, image and
audio transcoding technology as well as whole message adaptation capabilities.
Adamind's suite of software increases MMS interoperability, scalability and
reliability, and reduces the number of missed messages within the operators'
network.


Adamind's sophisticated device-profiling features are already available for over
100 devices, storing hundreds of multimedia-related attributes, characterizing
any messaging device and enabling adjustment of any media- rich content to fit
any end user device, boosting the reach of the messaging services to a maximum
number of users. In addition, Adamind MediaSpireTM is the first software product
to be fully compliant with the OMA-STI 1.0 standard.


Shailendra Jain, Chief Executive Officer of Adamind said: "We are delighted that
Ericsson has chosen to deepen our partnership by selecting additional media
content adaptation suite of software from us.


"Adamind's software enables operators to meet their growing needs for increased
ARPU in the short term, as well as scalability and interoperability in the
longer term.  We look forward to working with Ericsson to enable operators to
deliver rich media communications across any network and any device."


Enquiries:

Adamind
Yossi Hermush                                    [phone]

Corfin Communications
Harry Chathli, Neil Thapar                       [phone]


Notes to Editor

About Adamind

Adamind (LSE: ADA) is a leading provider of rich media content adaptation and
enhancement software for MMS, content services and value added services markets.
Adamind's MediaSpireTM enables delivery of images, text, ringtones, audio and
video to and between a variety of mobile devices, domains and networks, driving
traffic growth and creating the ultimate rich media consumer experience.


With headquarters in the US, an R&D Center in Israel, a global sales force and
strategic channel partnerships with some of the top MMSC vendors and top-tier
system integrators - all major Blue Chip companies such as Ericsson, Motorola,
Openwave and LogicaCMG - Adamind is positioned to deliver superior quality
products, services and support to its 80+ tier-1 and tier-2 operator customer
deployments across the globe.

www.adamind.com


About Ericsson

Ericsson is shaping the future of Mobile and Broadband Internet communications
through its continuous technology leadership. Providing innovative solutions in
more than 140 countries, Ericsson is helping to create the most powerful
communication companies in the world.

Ericsson is the leading supplier of MMS in all regions (Europe, Middle East,
Africa, Asia and Americas) and has over 90 commercial MMS contracts.
www.ericsson.com/


                      This information is provided by RNS
            The company news service from the London Stock Exchange