Product Update

ADVFN PLC
19 October 2004


Under embargo until: Tuesday, 19th October at 7.30am


                           ADVFN Product Update

Three months ago ADVFN began trialing a new Website called CupidBay.com
(www.cupidbay.com) with the aim of using this site to explore other content
formats. CupidBay.com is a dating site, which we purchased for a small
consideration on an opportunistic basis.

While we were hopeful when we purchased the site that it might grow to become an
interesting business we did not expect that CupidBay.com would become a material
part of ADVFN in any immediate timeframe.

However, CupidBay.com has grown significantly in three months from a site
attracting 40 registrations a day to one that attracts over 1000 registrations a
day.

Traffic is likewise ballooning and has grown to a current six million pages a
month and we are now planning the monetization of the site on a timetable well
in advance of any of our expectations.

As Udate, which claims 6000 average registrations a day, was bought in 2002 with
sister site Kiss.com by USAi for $150m, it is clear that whatever the exact
figures for this transaction, CupidBay.com is now of material value to ADVFN. It
is for this reason that we are informing our shareholders of this happy
situation.

ADVFN is an innovative company and users of the site will have noticed that we
have widened our offering. News and Weather have been added to ADVFN to increase
its appeal to a broader audience. CupidBay.com is part of this strategy and has
developed at such a rate that we feel its standalone potential is now
significant.


For further press information, please contact Francesca De Franco on 020 7070
0932 or email: [e-mail]



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