Directorate Change

Sirdar PLC
12 March 2004



                                                                 12th March 2004


                             Sirdar PLC ('Sirdar')

                   Appointment of new non-executive chairman

The board of Sirdar announces the appointment of its new non-executive chairman,
R B (Tim) Vernon, 59, who will assume the role from 1st May 2004, succeeding
Gerry Lumb who retires on 30th April 2004. As a prelude to this Tim has been
appointed a non-executive director with immediate effect.

Tim has extensive experience in sales, marketing, procurement and operations
gained through a long career with the Reckitt & Colman group of companies which
he joined after five years in the advertising industry. Between 1993 and 2000 he
held the positions of managing director of Reckitt's Colours International; head
of Global Transformation - Reckitt & Colman PLC and managing director of Reckitt
& Colman Northern Europe Household & Toiletries.

Commenting on the changes, Duncan Verity, Sirdar group chief executive, said: '
We wish Gerry Lumb all the best for his retirement, after almost 43 years with
the group, and are very pleased to welcome Tim Vernon to Sirdar. Tim brings to
Sirdar a considerable knowledge of consumer-driven operations and extensive
experience in strategic planning and management. I am sure that these skills
will be of great assistance to the group's executive team.'

Tim Vernon said: 'I am delighted to be joining one of the most respected names
in the textile industry and I am looking forward to working with the board and
management team.'

Sirdar PLC                               01924 371 501

Duncan Verity, group chief executive
Kevin Henry, group finance director

Note:

In accordance with paragraph 16.4 of the Listing Rules, Tim Vernon has not been
a director of any publicly quoted company in the past 5 years and there is no
information to be disclosed under paragraph 6F2(b) to (g).

End


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