LITTLE ASOS LAUNCH

RNS Number : 6437N

ASOS PLC

20 February 2009

 



FOR IMMEDIATE RELEASE

20 February 2009

ASOS PLC

asos.com announces the launch of its newest arrival- 'Little asos'

Leading online fashion e-tailer asos.com, is today entering the kidswear market with the launch of a branded kidswear offering.  The collection, called 'Little asos' will cater for babies up to 24 months and girls and boys aged from 2 to 6 years.  The collection will have an impressive line-up of over 40 of the coolest kidswear fashion labels with clothing prices ranging from £6 - £120 and accessories from £4 - £120.

As well as stocking ranges from high fashion brands including Diesel, Tommy Hilfiger, Miss Sixty and True Religion, 'Little asos' will offer a number of boutique and independent labels such as Cath Kidston, No Added Sugar and Bob & Blossom.  

The collection will also feature a number of UK and online exclusives. 'Little asos' will be the sole UK stockist of Lee Kidz, a denim and casual wear range for girls and boys from classic US denim brand Lee. Online brand exclusives come from Rock Star Baby, a collection of rock and roll inspired designs by Tico Torres of Bon Jovi fame, Danish brand Ticket to Heaven which specialises in outdoor and skiwear, plus the Boden mini and Boden baby collections from the popular English mail order boutique.

For top to toe style, accessories come from well-loved footwear labels including Converse, Havaianas. 

www.asos.com

For more information:
Amy Davies	Brian Coleman-Smith / Nicola Krafft
asos.com Press Office	Cubitt Consulting
020 7756 1020	020 7367 5100 / 07802 724 400
[e-mail]	[e-mail]
	[e-mail]

LITTLE ASOS LAUNCH BRANDS LIST 

3 Pommes	Fabric Flavours	Ringspun
Absorba	French Connection	Rock Star Baby
Amplified	Frilly Lily	Snuglo
Angels with dirty faces	Green Baby	Starchild
Baby cup cakes	Havaiannas	Storksak
Bob & Blossom	Just Sheepskin	Tales from the Earth
Boden	Lee Kidz	Ticket to Heaven
Bombay Duck	Levis	Toby Tiger
Cath Kidston	Lipfish	Tommy Hilfiger
Converse	Miss Sixty	True Religion
Crocs	No added Sugar	Trumpette
D&G Junior	Nurtured by Nature	Ugg
Diesel	Ollie	Worn by
Evisu Kizzu	Pumpkin Patch

Background note

ASOS is rapidly becoming the market leader in the UK online fashion world. The business continues to generate profitable growth despite continued investment in operational resources and enjoys strong and increasing barriers to entry.

Established in June 2000 and admitted to AIM in October 2001, ASOS.com is the UK's largest independent online fashion and beauty retailer and offers over 17,500 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,150 new product lines being introduced each week.

Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 5.2 million unique visitors a month and as at 16 January 2009 had 2.2 million registered users and 1.2 million active customers (defined as having shopped in the last 6 months).

www.asos.com 

 

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