Trading Statement

RNS Number : 3616U

ASOS PLC

14 October 2010

 



ASOS plc

Leading online fashion store

Trading Statement for the 3 months ended 30 September 2010

	Q2	Q2		H1	H1
£'000s	2010/11	2009/10	Increase	2010/11	2009/10	Increase
Retail sales	69,697	47,456	47%	131,409	87,657	50%
-  UK sales	43,680	36,045	21%	82,438	65,356	26%
-  Total International sales	26,017	11,411	128%	48,971	22,301	120%
-       US sales	3,752	955	293%	6,564	1,896	246%
-       EU sales	13,880	8,118	71%	28,056	16,435	71%
-       ROW sales	8,385	2,338	259%	14,351	3,970	261%
Group revenues*	73,849	51,942	42%	139,656	96,503	45%

*Includes retail sales, postage and packaging (P&P) income and 3^rd party revenues

Q2 Highlights (July - September 2010)

·      Retail sales up 47% year on year (UK +21% / International +128%)

·      US dedicated website went live during September 2010

·      New warehouse "fit out" on track for commissioning in Spring 2011

H1 Highlights (April - September 2010)

·      Retail sales up 50% year on year (UK +26% / International +120%)

·      International sales mix 37%

·      Retail gross margin ahead of prior year

Nick Robertson, CEO, commented:

"I am pleased to report continued strong sales growth, both in the UK and Internationally.  Our US website launched during September and we expect to be live with both our French and German websites by the end of October 2010. With retail gross margin ahead of prior year and costs tightly managed, we expect our full year results to be in line with market expectations."

Investor and Analyst Conference call

There will be a conference call for investors and analysts that will take place at 8.30am today.  Dial in details for the call are as follows:

Dial in                     [phone]         PIN 15902307

Interim Results

ASOS PLC will announce its interim results for the six months ended 30 September 2010 on Monday 8 November 2010.

14 October 2010

For further information:

ASOS plc                                                                                    

Nick Robertson, Chief Executive                                                                                         Tel: [phone]

Nick Beighton, Finance Director                                                               

Website: www.asos.com 

College Hill

Matthew Smallwood / Justine Warren / Jamie Ramsay                                                         Tel: [phone]

JPMorgan Cazenove 

Luke Bordewich / Gina Gibson                                                                                            Tel: [phone]

Numis Securities    

Alex Ham                                                                                                                         Tel: [phone]

Background note

Established in June 2000 and admitted to AIM in October 2001, ASOS.com is the UK's largest independent online fashion and beauty retailer and offers over 40,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,500 new product lines being introduced each week.

Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 9 million unique visitors a month and as at 30 September 2010 had 4.3 million registered users and 1.6 million active customers (defined as having shopped in the last 6 months).

www.asos.com 

Appendix: Split of Retail Sales by Quarter for the Year Ended 2009/2010

£'000s	Q1	YOY%	Q2	YOY%	Q3	YOY%	Q4	YOY%	2009/10	YOY%
UK sales	29,311	34%	36,045	33%	45,934	11%	36,281	19%	147,571	22%
International sales	10,890	145%	11,411	110%	17,050	110%	18,569	76%	57,920	103%
-       US sales	941	216%	955	141%	1,445	71%	2,195	128%	5,536	121%
-       EU sales	8,317	125%	8,118	96%	12,114	96%	12,087	45%	40,636	82%
-       ROW sales	1,632	205%	2,338	189%	3,491	257%	4,287	203%	11,748	215%
Total retail sales	40,201	53%	47,456	45%	62,984	28%	54,850	34%	205,491	38%

Appendix: Split of Retail Sales by Quarter for H1 2010/2011

£'000s	Q1	YOY%	Q2	YOY%	H1 2010/11	YOY%
UK sales	38,758	32%	43,680	21%	82,438	26%
International sales	22,954	111%	26,017	128%	48,971	120%
-       US sales	2,812	199%	3,752	293%	6,564	246%
-       EU sales	14,176	70%	13,880	71%	28,056	71%
-       ROW sales	5,966	266%	8,385	259%	14,351	261%
Total retail sales	61,712	54%	69,697	47%	131,409	50%

 

END

 

 

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