Exclusive content partnership with Russell Brand

RNS Number : 5355F

Audioboom Group PLC

23 February 2015

 



23 February 2015

Audioboom Group plc

("Audioboom" or the "Company")

Exclusive content partnership with Russell Brand

Comedian and broadcaster to become the face and voice of Audioboom

Audioboom (AIM: BOOM), the leading spoken word audio on-demand mobile platform, announces that it has signed a partnership agreement with actor, comedian and presenter Russell Brand to provide exclusive content for Audioboom. In addition, Brand will head up the latest marketing campaign, becoming the new face and voice of Audioboom.

As part of the agreement Brand will record twice-weekly shows exclusively for Audioboom alongside his radio presenting team Matt Morgan and Mr Gee.  The 45 minute show, The Russell Brand Podcast, will be available on Audioboom every Wednesday and Sunday and will first transmit on Wednesday, 25 February, with the second show on Sunday, 1 March. The deal initially covers a total of 24 shows and a 10-minute highlight package will be available on iTunes following each show and will be broadcast across Audioboom's global syndication network.

As well as presenting and producing The Russell Brand Podcast, Brand will be using the Audioboom app to record and publish his thoughts on the go. Additionally, Audioboom will also host a weekly 'Best of The Trews' audio content from Brand's popular 'The Trews' YouTube channel, which provides an alternative look at the news in Brand's own inimitable style.

The agreement will also see selected content from the two exclusive weekly podcasts made into a radio show that will also include selected latest release music tracks from three leading music companies. Audioboom is now in negotiations for the syndication rights for the radio show with leading radio groups in the UK, USA and Australia.

As previously announced Audioboom has established a significant marketing budget to raise its profile and secure additional registered users and app downloads.  The Russell Brand Podcast and associated content sees the launch of this campaign supported by full online and on air marketing over the coming weeks.

Audioboom is working with its media sales partners, Global Radio and talkSport in the UK and AdLarge Media in the US, to match media sponsors for the podcasts, therefore providing an additional source of revenue for the Company.

Rob Proctor, CEO of Audioboom, said: "I am delighted that Audioboom has managed to attract one of the world's most high profile entertainers onto the platform. This partnership will not only bring unique content to our platform and our users, but also introduce Audioboom to a wide and loyal fanbase, with Russell Brand boasting over nine million followers on Twitter alone. Having Brand as the face and voice of Audioboom has the potential to rapidly increase our mobile app downloads and the number of registered users for our platform.

"It is testament to our progress that Brand has chosen Audioboom as a platform to reach a global audience. A new generation of listeners around the world want to consume audio on-demand, digitally and on mobile. On-demand is in demand and our platform allows Brand to do what he does best and make his voice be heard, ungagged and uncensored."

Enquiries:

Audioboom Group plc
Rob Proctor	Tel: [phone]
Arden Partners plc - NOMAD and Broker	Tel: [phone]
Chris Hardie/Ciaran Walsh, Corporate Finance
Walbrook PR	Tel: [phone] or [e-mail]
Sam Allen / Paul McManus	Mob: [phone] / Mob: [phone]

About Audioboom (www.audioboom.com)

Audioboom Group plc is a digital, on-demand, streaming audio platform enabling the creation, broadcast and consumption of audio across multiple global media outlets. Audioboom works with some of the biggest names in broadcasting across sport, entertainment and current affairs to bring their content to millions of listeners worldwide via Facebook, Twitter and other media platforms.

The technology allows partners to embed playlists onto their sites and apps, use our mobile apps and functionality as listen again players and re-syndicate their content around the web.

Audioboom also allows the monetisation of audio via the dynamic insertion of pre and post roll advertising into content as a user is listening, allowing contemporary advertising selection, depending on content genre and geographic location of the user.

Audioboom currently has over 2,300 content partners, including the BBC, Telegraph, Guardian, Associated Press, Sky Sports, Premier League, Southern Cross Austereo, Reuters, CNBC, Universal Music Group and Fox News.

 

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