Director/PDMR Shareholding

Aviva PLC
24 January 2006

24 January - Aviva plc





NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS



The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).



The following transactions took place in London on 23 January 2006 and the
Company was advised on 24 January 2006.


Director/PDMR           Shares       % of Issued      Share   Aviva shares held   % of Issued
                       Purchased    Share Capital     Price       following      Share Capital
                                                                  purchase
                       (25p Ord)


Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)
Richard Harvey            18          Negligible     705.5p        44,799            0.002


Philip Scott              18          Negligible     705.5p        170,022           0.007


Patrick Snowball          18          Negligible     705.5p        16,268            0.001




Notified in accordance with DR 3.1.4 R(1)(a)

Mike Pemberton            18          Negligible     705.5p        39,147            0.002


Gary Withers              18          Negligible     705.5p        36,909            0.002


Tidjane Thiam             18          Negligible     705.5p         1,077         Negligible





The Trustees transferred 473 Ordinary Shares of 25 pence each from Lloyds TSB
Registrars Corporate Nominee Limited AESOP 2 (unallocated shares) to Lloyds TSB
Registrars Corporate Nominee Limited AESOP1 (allocated shares).  The transfer
was made following an adjustment of an award of shares made to a participant
under the rules of the Plan. The Directors of Aviva plc are to be treated as
interested in the 173,650 shares held by the Trustees of the Plan and registered
in the name of Lloyds TSB Registrars Corporate Nominee Ltd AESOP2 (unallocated
shares).



If you should have any queries concerning this announcement please contact
Joanne Bujak, Group Secretarial (020 7662 2563)



R A Whitaker, Group Company Secretary




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