Director/PDMR Shareholding

Aviva PLC
23 March 2006

23 March 2006 - Aviva plc



NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS



The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).



The following transactions took place in London on 22 March 2006 and the Company
was advised on 23 March 2006.


Director/PDMR           Shares       % of Issued      Share   Aviva shares held   % of Issued
                       Purchased    Share Capital     Price       following      Share Capital
                                                                  purchase
                       (25p Ord)


Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Richard Harvey            15          Negligible     823.5p        44,830            0.002

Philip Scott              15          Negligible     823.5p        170,054           0.007

Patrick Snowball          16          Negligible     823.5p        16,300            0.001




Notified in accordance with DR 3.1.4 R(1)(a)

Mike Pemberton            16          Negligible     823.5p        39,179            0.002

Gary Withers              15          Negligible     823.5p        36,940            0.002

Tidjane Thiam             15          Negligible     823.5p         1,108         Negligible





If you should have any queries concerning this announcement please contact
Joanne Bujak, Group Secretarial (020 7662 2563)



R A Whitaker, Group Company Secretary




                      This information is provided by RNS
            The company news service from the London Stock Exchange