Contract with Universal Music

Bango PLC 31 October 2005 31 October 2005 BANGO PLC Agreement with Universal Music Bango, the mobile content enabler, and its partner Graphico New Media have today issued a trade press release in connection with the development of mobile sites for Universal Music's roster of artists. Bango is enabling easy access for mobile users to 'browse and buy' content and providing billing services for Universal Music. Universal Music has official websites for over 300 artists and so far Graphico New Media has developed WAP sites for 7 artists. These official mobile sites feature Bango powered 'browse and buy' technology so users can check out what they want to buy, then pay for and download it all in one easy step. The mobile sites feature ringtones, wallpapers, news and tour dates, and depending on the artist, music videos or other content. Universal Music is marketing artists' mobile sites directly to consumers from the official websites and on print media. 'We want to ensure anyone with a phone can engage with our artists from their mobiles. This direct-to-consumer route to market is very important for Universal,' said Francis Keeling, UK Country Manager at Universal Music Mobile. Graham Darracott, Strategic Partner at Graphico, commented: 'We are ensuring we make the sites as relevant as possible to the artist's fans by not only providing paid content to personalise their phones with, but also free news, tour dates, and other relevant tips to make fans come back on a regular basis.' Fast, easy access to the site is provided by Bango's Txt Trigger. Customers text to a shortcode and then automatically receive a WAP Push message containing a link to the mobile internet site and a text confirmation. Billing is powered by Bango and the user can choose to pay on their phone bill, by PayPal, or by credit/debit card. Anil Malhotra, VP of Marketing and Alliances at Bango, explained: 'Bango enables music labels to deliver more sophisticated content offerings using the power of the mobile internet and leverage their consumer marketing budget to reach consumers across the globe.' Bango expects to release further trade press releases over time, as it executes its stated strategy of enabling content providers such as Universal Music and brands to sell or provide services to consumers via the mobile internet. Copies of trade press releases will be available via the Company's website given below. About Bango Bango has developed and deployed an open, global, infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This 'direct-to-consumer' approach operates alongside the mobile operator's mobile content portal. Leading mobile operators including Vodafone, Cingular Wireless, Orange, Telefonica and O2 work with Bango to accelerate the growth of their 'direct-to-consumer' business. Leading content brands are now adopting the Bango Service to engage with all of their existing and potential mobile customers directly - irrespective of mobile operator. For further information, go to www.bango.com. About Graphico Graphico New Media is an award winning digital strategy, design and production agency that is exceptionally passionate about what it does. Established in 1990, its creativity, innovation and technical expertise delivers success to clients. Clients include: Pepsi, Universal Music, British Gas, BMW, British Sugar, Chivas Brothers Pernod Ricard, Little Chef, Sony BMG and BBC World. Visit www.graphico.co.uk. For further information, please contact: Sarah Keefe Bango Tel: +44 (0)7786 932016 sarah@bango.com Peter Rennison Peter Rennison PR Tel: +44 (0)1442 245030 pr@prpr.co.uk Archie Berens ICIS Tel : +44 7651 8688/+44 7802 442486 archie@icisnet.com This information is provided by RNS The company news service from the London Stock Exchange

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