EPT Disclosure HERSHEY COMPANY

FORM 38.5(b)
                 DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS
            WITHOUT RECOGNISED INTERMEDIARY STATUS, OR WITH RI STATUS
                  BUT NOT DEALING IN A CLIENT-SERVING CAPACITY
                       (Rule 38.5(b) of the Takeover Code)


1.   KEY INFORMATION

Name of exempt principal      Barclays Capital Inc
trader
Company dealt in              The Hershey Company
Class of relevant security    Common Stock
to which the dealings being
disclosed relate (Note 1)
Date of dealing               08 January 2010


2.   INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE

(a)  Interests and short positions (following dealing) in the class of relevant
security dealt in (Note 2)

                                      Long                  Short

                                  Number       (%)      Number         (%)

(1) Relevant securities           94,696     0.06%      17,021       0.01%

(2)  Derivatives (other  than          0     0.00%           0       0.00%
options)

(3) Options and agreements       186,800     0.11%     229,000       0.14%
to purchase/sell

Total                            281,496     0.17%     246,021       0.15%


(b)  Interests and short positions in relevant securities of the company, other
     than the class dealt in (Note 2)

Class of relevant security:           Long                  Short

                              Number                Number
                              (%)                   (%)
(1) Relevant securities

(2)  Derivatives (other  than
options)

(3) Options and agreements
to purchase/sell

Total


(c)  Rights to subscribe (Note 2)

Class of relevant security:   Details



3.   DEALINGS (Note 3)

(a)  Purchases and sales

Purchase/sale            Number of securities    Price per unit (Note 4)
                                                 (USD)
Purchase                 4,770                   36.38
Purchase                 20                      36.37
Purchase                 130                     36.3571
Purchase                 1,600                   36.34
Purchase                 600                     36.40666667
Purchase                 700                     36.38857143
Purchase                 100                     36.59
Purchase                 2,700                   36.5231
Purchase                 300                     36.24666667
Purchase                 400                     36.3425
Purchase                 500                     36.396
Purchase                 2,200                   36.37908182
Purchase                 1,300                   36.346154
Purchase                 1,000                   36.3496
Purchase                 600                     36.324
Purchase                 90                      36.3568
Purchase                 2,000                   36.49
Purchase                 200                     36.309
Purchase                 130                     36.3571
Purchase                 300                     36.385
Purchase                 300                     36.385
Purchase                 7,980                   36.2942
Sale                     414                     36.27927536
Sale                     38                      36.23
Sale                     100                     36.38
Sale                     1,900                   36.30578947
Sale                     100                     36.23
Sale                     900                     36.31333333
Sale                     200                     36.309
Sale                     628                     36.28038217
Sale                     100                     36.23
Sale                     3,600                   36.31055556
Sale                     1,000                   36.3496
Sale                     600                     36.324
Sale                     130                     36.3571
Sale                     20                      36.37
Sale                     700                     36.53
Sale                     1,100                   36.46961818
Sale                     200                     36.325
Sale                     100                     36.34
Sale                     100                     36.28
Sale                     300                     36.32333333
Sale                     600                     36.55833333
Sale                     1,600                   36.5284375
Sale                     400                     36.45
Sale                     100                     36.52
Sale                     1,300                   36.34615385
Sale                     2,200                   36.37909091
Sale                     500                     36.396
Sale                     300                     36.2467
Sale                     400                     36.3425
Sale                     370                     36.32513514
Sale                     700                     36.34714286
Sale                     200                     36.3
Sale                     200                     36.285
Sale                     130                     36.3571
Sale                     61                      36.36
Sale                     29                      36.35
Sale                     200                     36.309
Sale                     130                     36.3571
Sale                     300                     36.385
Sale                     300                     36.385
Sale                     2,000                   36.49



(b)  Derivatives transactions (other than options)

Product       Long/short       Number of securities   Price per unit
name,         (Note 5)         (Note 6)               (Note 4)
e.g. CFD



(c)  Options transactions in respect of existing securities

(i)  Writing, selling, purchasing or varying

Product       Writing,       Number     Exercise Type,      Expiry      Option
name,         selling,       of         price    e.g.       date        money
e.g. call     purchasing,    securities (USD)    American,              paid/
option        varying etc.   to                  European               received
                             which               etc.                   per
                             the                                        unit
                             option                                     (Note 4)
                             relates
                             (Note 6)
Call Option   Purchasing     100        40       American   22/05/2010  0.6
Call Option   Purchasing     6,200      35       American   22/05/2010  2.8
Call Option   Purchasing     400        40       American   21/08/2010  0.95
Put Option    Purchasing     200        35       American   20/02/2010  0.73
Put Option    Purchasing     400        35       American   20/02/2010  0.6
Put Option    Purchasing     200        35       American   21/08/2010  2.2
Put Option    Purchasing     100        35       American   16/01/2010  0.1
Put Option    Purchasing     100        35       American   16/01/2010  0.1
Call Option   Selling        2,000      40       American   20/02/2010  0.3
Call Option   Selling        900        40       American   20/02/2010  0.3
Call Option   Selling        1,700      35       American   16/01/2010  1.5
Call Option   Selling        1,000      35       American   16/01/2010  1.5
Call Option   Selling        100        35       American   16/01/2010  1.5
Call Option   Selling        200        35       American   16/01/2010  1.5
Call Option   Selling        100        35       American   21/08/2010  3.2
Call Option   Selling        100        40       American   21/08/2010  1.05
Put Option    Selling        700        35       American   20/02/2010  0.7
Put Option    Selling        200        35       American   16/01/2010  0.15
Put Option    Selling        500        35       American   16/01/2010  0.15
Put Option    Selling        900        35       American   16/01/2010  0.15
Put Option    Selling        700        35       American   16/01/2010  0.15
Put Option    Selling        400        35       American   16/01/2010  0.15


(ii) Exercising

Product name, e.g. call  Number of securities    Exercise price per unit
option                                           (Note 4)



(d)  Other dealings (including new securities) (Note 3)


Nature of transaction    Details                 Price per unit (if
(Note 7)                                         applicable) (Note 4)






4.   OTHER INFORMATION

Agreements, arrangements or understandings relating to options or derivatives


Full details of any agreement, arrangement or understanding between the
person disclosing and any other person relating to the voting rights of
any relevant securities under any option referred to on this form or
relating to the voting rights or future acquisition or disposal of any
relevant securities to which any derivative referred to on this form is
referenced.  If none, this should be stated.





Is a Supplemental Form 38.5(b) attached? (Note 8)                YES


Date of disclosure                         11 January 2010
Contact name                               Geoff Smith
Telephone number                           020 7116 2913
Name of offeree/offeror with which         Kraft Foods Inc
connected
Nature of connection (Note 9)              Advisor

SUPPLEMENTAL FORM 38.5(b)


                            DETAILS OF OPEN POSITIONS
                 (This form should be attached to Form 38.5(b))


OPEN POSITIONS (Note 1)

Product      Written or    Number of  Exercis   Type, e.g.   Expiry date
name,        purchased     securities e price   American,
e.g. call                  to which   (Note     European
option                     the option 2)        etc.
                           or         (USD)
                           derivative
                           relates
Call Option  Purchased     400        30        American     22-Jan-11
Call Option  Purchased     1,600      35        American     20-Feb-10
Call Option  Purchased     200        35        American     22-Jan-11
Call Option  Purchased     1,200      40        American     21-Aug-10
Call Option  Purchased     36,300     45        American     16-Jan-10
Call Option  Purchased     400        45        American     20-Feb-10
Call Option  Purchased     800        45        American     22-Jan-11
Call Option  Purchased     6,400      50        American     20-Feb-10
Call Option  Purchased     2,500      50        American     22-May-10
Call Option  Purchased     1,500      50        American     21-Jan-12
Put Option   Purchased     1,200      20        American     16-Jan-10
Put Option   Purchased     700        20        American     22-Jan-11
Put Option   Purchased     2,400      30        American     22-May-10
Put Option   Purchased     400        30        American     21-Aug-10
Put Option   Purchased     100        30        American     21-Jan-12
Put Option   Purchased     76,800     35        American     16-Jan-10
Put Option   Purchased     3,400      35        American     21-Aug-10
Put Option   Purchased     5,500      35        American     22-Jan-11
Put Option   Purchased     1,100      40        American     16-Jan-10
Put Option   Purchased     10,700     40        American     20-Feb-10
Put Option   Purchased     6,800      40        American     22-May-10
Put Option   Purchased     3,200      40        American     22-Jan-11
Put Option   Purchased     2,800      45        American     16-Jan-10
Put Option   Purchased     3,700      45        American     20-Feb-10
Put Option   Purchased     5,200      45        American     22-May-10
Put Option   Purchased     10,000     45        American     22-Jan-11
Put Option   Purchased     500        50        American     22-Jan-11
Put Option   Purchased     1,000      50        American     21-Jan-12
Call Option  Sold          300        30        American     16-Jan-10
Call Option  Sold          1,500      30        American     20-Feb-10
Call Option  Sold          1,000      30        American     22-May-10
Call Option  Sold          500        30        American     21-Jan-12
Call Option  Sold          5,200      35        American     16-Jan-10
Call Option  Sold          1,500      35        American     22-May-10
Call Option  Sold          800        35        American     21-Aug-10
Call Option  Sold          23,200     40        American     16-Jan-10
Call Option  Sold          57,700     40        American     20-Feb-10
Call Option  Sold          5,500      40        American     22-May-10
Call Option  Sold          21,000     40        American     22-Jan-11
Call Option  Sold          1,500      40        American     21-Jan-12
Call Option  Sold          23,700     45        American     16-Jan-10
Call Option  Sold          8,200      45        American     22-May-10
Call Option  Sold          600        45        American     21-Aug-10
Call Option  Sold          2,900      50        American     16-Jan-10
Call Option  Sold          3,000      50        American     22-Jan-11
Call Option  Sold          100        55        American     20-Feb-10
Call Option  Sold          600        60        American     16-Jan-10
Call Option  Sold          200        60        American     22-Jan-11
Call Option  Sold          100        70        American     16-Jan-10
Put Option   Sold          3,800      20        American     20-Feb-10
Put Option   Sold          1,000      25        American     16-Jan-10
Put Option   Sold          100        25        American     20-Feb-10
Put Option   Sold          1,900      25        American     22-Jan-11
Put Option   Sold          3,900      30        American     16-Jan-10
Put Option   Sold          1,200      30        American     22-Jan-11
Put Option   Sold          7,100      35        American     20-Feb-10
Put Option   Sold          47,000     35        American     22-May-10
Put Option   Sold          600        40        American     21-Jan-12
Put Option   Sold          500        50        American     20-Feb-10
Put Option   Sold          2,800      50        American     21-Aug-10



Notes

1. Where there are open option positions or open derivative positions (except
 for CFDs), full details should be given.  Full details of any existing
 agreements to purchase or to sell should also be given on this form.

2. For all prices and other monetary amounts, the currency must be stated.

For details of the Code's dealing disclosure requirements, see Rules 8 and 38.5
and their Notes which can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk