EPT Disclosure HERSHEY COMPANY

FORM 38.5(b)

                 DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS
            WITHOUT RECOGNISED INTERMEDIARY STATUS, OR WITH RI STATUS
                  BUT NOT DEALING IN A CLIENT-SERVING CAPACITY
                       (Rule 38.5(b) of the Takeover Code)


1.   KEY INFORMATION

Name of exempt principal      Barclays Capital Inc
trader
Company dealt in              The Hershey Company
Class of relevant security    Common Stock
to which the dealings being
disclosed relate (Note 1)
Date of dealing               11 January 2010


2.   INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE

(a)  Interests and short positions (following dealing) in the class of relevant
security dealt in (Note 2)

                                      Long                  Short

                              Number       (%)        Number       (%)

(1) Relevant securities       130,326    0.08%        17,021     0.01%

(2)  Derivatives (other  than       0    0.00%             0     0.00%
options)

(3) Options and agreements    186,600    0.11%       278,000     0.17%
to purchase/sell

Total                         316,926    0.19%        295,021    0.18%


(b)  Interests and short positions in relevant securities of the company, other
     than the class dealt in (Note 2)

Class of relevant security:           Long                  Short

                              Number        (%)        Number       (%)
(1) Relevant securities

(2)  Derivatives (other  than
options)

(3) Options and agreements
to purchase/sell

Total


  (c)  Rights to subscribe (Note 2)

Class of relevant security:   Details



3.   DEALINGS (Note 3)

(a)  Purchases and sales

Purchase/sale            Number of securities    Price per unit (Note 4)
                                                 (USD)
Purchase                 4,770                   36.18
Purchase                 400                     36.0675
Purchase                 500                     35.99
Purchase                 400                     36.0675
Purchase                 1,200                   36.132
Purchase                 200                     36.135
Purchase                 600                     36.07666667
Purchase                 2,800                   36.13892143
Purchase                 2,800                   36.13892857
Purchase                 3,407                   36.01001468
Purchase                 100                     36.18
Purchase                 100                     36.01
Purchase                 200                     36.035
Purchase                 400                     36.0838
Purchase                 500                     35.99
Purchase                 1,000                   36.0853
Sale                     4,770                   36.38
Sale                     100                     35.99
Sale                     200                     35.99
Sale                     100                     36.09
Sale                     400                     36
Sale                     800                     36.00375
Sale                     200                     36.095
Sale                     2,600                   36.14230769
Sale                     300                     36.4491
Sale                     400                     36.1
Sale                     800                     36.08
Sale                     200                     35.955
Sale                     2,800                   36.1389
Sale                     1,000                   36.073
Sale                     100                     36.18
Sale                     200                     36.135
Sale                     400                     36.0675
Sale                     800                     36.09675
Sale                     400                     36.2025
Sale                     1,300                   36.02230769
Sale                     807                     35.9914746
Sale                     100                     35.99
Sale                     100                     35.99
Sale                     100                     35.99
Sale                     100                     35.99
Sale                     300                     35.99
Sale                     4,642                   36.18
Sale                     128                     36.18
Purchase                 300                     36.4491
Purchase                 1,400                   36.08487143
Purchase                 300                     36.21
Purchase                 300                     36.03333333
Purchase                 603                     36.243018
Purchase                 4,600                   36.1426087
Purchase                 600                     36.05166667
Purchase                 100                     36.06
Purchase                 2,950                   36.04570169
Purchase                 800                     36.09675
Purchase                 8,668                   36.0868874
Purchase                 200                     36.025
Purchase                 100                     35.93
Purchase                 3,896                   36.08379363
Purchase                 16,238                  36.09503757
Purchase                 3,748                   36.05933298
Purchase                 700                     36.02857143
Purchase                 2,000                   36.2225
Purchase                 1,200                   36.23916667
Sale                     400                     36.0838
Sale                     300                     36.4491
Sale                     350                     37.03
Sale                     1,000                   36.0853
Sale                     300                     36.03333333
Sale                     300                     36.21
Sale                     600                     36.051667
Sale                     4,600                   36.142609
Sale                     100                     35.93
Sale                     603                     36.24301824
Sale                     100                     36.06
Sale                     200                     37.03

The following dealing which was previously disclosed has subsequently been
cancelled
Sale                     550                     37.03



(b)  Derivatives transactions (other than options)

Product       Long/short       Number of securities   Price per unit
name,         (Note 5)         (Note 6)               (Note 4)
e.g. CFD


(c)  Options transactions in respect of existing securities

(i)  Writing, selling, purchasing or varying

Product       Writing,   Number of     Exerc Type,     Expiry     Option
name,         selling,   securities    ise   e.g.      date       money
e.g. call     purchasing to which      price American             paid/re
option        , varying  the option    (USD) ,                    ceived
              etc.       relates             European             per
                         (Note 6)            etc.                 unit
                                                                  (Note
                                                                  4)
Call Option   Purchasing 100           40    American  20-Feb-10  0.2
Call Option   Purchasing 1,900         40    American  16-Jan-10  0.05
Call Option   Purchasing 1,000         40    American  16-Jan-10  0.05
Call Option   Purchasing 100           40    American  21-Jan-12  2.55
Put Option    Purchasing 100           35    American  22-May-10  1.7
Put Option    Purchasing 100           35    American  20-Feb-10  0.75
Put Option    Purchasing 100           35    American  20-Feb-10  0.8
Put Option    Purchasing 100           35    American  20-Feb-10  0.8
Put Option    Purchasing 600           35    American  20-Feb-10  0.8
Put Option    Purchasing 2,700         40    American  21-Aug-10  5.4
Put Option    Purchasing 100           35    American  21-Aug-10  2.35
Put Option    Purchasing 100           40    American  20-Feb-10  4.2
Call Option   Selling    100           35    American  16-Jan-10  1.2
Call Option   Selling    16,500        35    American  16-Jan-10  1.2
Call Option   Selling    17,300        35    American  16-Jan-10  1.25
Call Option   Selling    1,600         35    American  16-Jan-10  1.25
Call Option   Selling    1,000         35    American  16-Jan-10  1.25
Call Option   Selling    6,300         35    American  16-Jan-10  1.25
Call Option   Selling    2,700         35    American  16-Jan-10  1.25
Call Option   Selling    100           40    American  22-May-10  0.6
Call Option   Selling    4,500         35    American  20-Feb-10  2.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           45    American  20-Feb-10  0.05
Call Option   Selling    100           30    American  22-May-10  6.3
Call Option   Selling    100           35    American  21-Aug-10  2.9
Call Option   Selling    100           50    American  21-Jan-12  0.8
Call Option   Selling    900           50    American  21-Jan-12  0.8
Put Option    Selling    100           35    American  20-Feb-10  0.85
Put Option    Selling    100           35    American  20-Feb-10  0.8
Put Option    Selling    500           35    American  20-Feb-10  0.8
Put Option    Selling    100           35    American  16-Jan-10  0.15


(ii) Exercising

Product name, e.g. call  Number of securities    Exercise price per unit
option                                           (Note 4)



(d)  Other dealings (including new securities) (Note 3)


Nature of transaction    Details                 Price per unit (if
(Note 7)                                         applicable) (Note 4)



4.   OTHER INFORMATION

Agreements, arrangements or understandings relating to options or derivatives


Full details of any agreement, arrangement or understanding between the
person disclosing and any other person relating to the voting rights of
any relevant securities under any option referred to on this form or
relating to the voting rights or future acquisition or disposal of any
relevant securities to which any derivative referred to on this form is
referenced.  If none, this should be stated.





Is a Supplemental Form 38.5(b) attached? (Note 8)                YES


Date of disclosure                         12 January 2010
Contact name                               Geoff Smith
Telephone number                           020 7116 2913
Name of offeree/offeror with which         Kraft Foods Inc
connected
Nature of connection (Note 9)              Advisor

SUPPLEMENTAL FORM 38.5(b)


                            DETAILS OF OPEN POSITIONS
                 (This form should be attached to Form 38.5(b))




OPEN POSITIONS (Note 1)

Product      Written or  Number of    Exercise  Type, e.g.  Expiry date
name,        purchased   securities   price     American,
e.g. call                to which     (Note 2)  European
option                   the option   (USD)     etc.
                         or
                         derivative
                         relates
Call Option  Purchased   400          30        American    22-Jan-11
Call Option  Purchased   200          35        American    22-Jan-11
Call Option  Purchased   1,200        40        American    21-Aug-10
Call Option  Purchased   36,300       45        American    16-Jan-10
Call Option  Purchased   800          45        American    22-Jan-11
Call Option  Purchased   6,400        50        American    20-Feb-10
Call Option  Purchased   2,500        50        American    22-May-10
Call Option  Purchased   500          50        American    21-Jan-12
Put Option   Purchased   1,200        20        American    16-Jan-10
Put Option   Purchased   700          20        American    22-Jan-11
Put Option   Purchased   2,400        30        American    22-May-10
Put Option   Purchased   400          30        American    21-Aug-10
Put Option   Purchased   100          30        American    21-Jan-12
Put Option   Purchased   76,700       35        American    16-Jan-10
Put Option   Purchased   3,500        35        American    21-Aug-10
Put Option   Purchased   5,500        35        American    22-Jan-11
Put Option   Purchased   1,100        40        American    16-Jan-10
Put Option   Purchased   10,800       40        American    20-Feb-10
Put Option   Purchased   6,800        40        American    22-May-10
Put Option   Purchased   2,700        40        American    21-Aug-10
Put Option   Purchased   3,200        40        American    22-Jan-11
Put Option   Purchased   2,800        45        American    16-Jan-10
Put Option   Purchased   3,700        45        American    20-Feb-10
Put Option   Purchased   5,200        45        American    22-May-10
Put Option   Purchased   10,000       45        American    22-Jan-11
Put Option   Purchased   500          50        American    22-Jan-11
Put Option   Purchased   1,000        50        American    21-Jan-12
Call Option  Sold        300          30        American    16-Jan-10
Call Option  Sold        1,500        30        American    20-Feb-10
Call Option  Sold        1,100        30        American    22-May-10
Call Option  Sold        500          30        American    21-Jan-12
Call Option  Sold        50,700       35        American    16-Jan-10
Call Option  Sold        4,500        35        American    20-Feb-10
Call Option  Sold        1,500        35        American    22-May-10
Call Option  Sold        900          35        American    21-Aug-10
Call Option  Sold        20,300       40        American    16-Jan-10
Call Option  Sold        57,600       40        American    20-Feb-10
Call Option  Sold        5,600        40        American    22-May-10
Call Option  Sold        21,000       40        American    22-Jan-11
Call Option  Sold        1,400        40        American    21-Jan-12
Call Option  Sold        23,700       45        American    16-Jan-10
Call Option  Sold        2,100        45        American    20-Feb-10
Call Option  Sold        8,200        45        American    22-May-10
Call Option  Sold        600          45        American    21-Aug-10
Call Option  Sold        2,900        50        American    16-Jan-10
Call Option  Sold        3,000        50        American    22-Jan-11
Call Option  Sold        100          55        American    20-Feb-10
Call Option  Sold        600          60        American    16-Jan-10
Call Option  Sold        200          60        American    22-Jan-11
Call Option  Sold        100          70        American    16-Jan-10
Put Option   Sold        3,800        20        American    20-Feb-10
Put Option   Sold        1,000        25        American    16-Jan-10
Put Option   Sold        100          25        American    20-Feb-10
Put Option   Sold        1,900        25        American    22-Jan-11
Put Option   Sold        3,900        30        American    16-Jan-10
Put Option   Sold        1,200        30        American    22-Jan-11
Put Option   Sold        6,900        35        American    20-Feb-10
Put Option   Sold        46,900       35        American    22-May-10
Put Option   Sold        600          40        American    21-Jan-12
Put Option   Sold        500          50        American    20-Feb-10
Put Option   Sold        2,800        50        American    21-Aug-10

Notes

1. Where there are open option positions or open derivative positions (except
 for CFDs), full details should be given.  Full details of any existing
 agreements to purchase or to sell should also be given on this form.

2. For all prices and other monetary amounts, the currency must be stated.

For details of the Code's dealing disclosure requirements, see Rules 8 and 38.5
and their Notes which can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk