EPT Disclosure The Hershey Company

FORM 38.5(b)

                 DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS
            WITHOUT RECOGNISED INTERMEDIARY STATUS, OR WITH RI STATUS
                  BUT NOT DEALING IN A CLIENT-SERVING CAPACITY
                       (Rule 38.5(b) of the Takeover Code)


1.   KEY INFORMATION

Name of exempt principal      Barclays Capital Inc
trader
Company dealt in              The Hershey Company
Class of relevant security    Common Stock
to which the dealings being
disclosed relate (Note 1)
Date of dealing               19 January 2010


2.   INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE

(a)  Interests and short positions (following dealing) in the class of relevant
security dealt in (Note 2)

                                      Long                  Short

                                Number      (%)          Number         (%)

(1) Relevant securities        126,570    0.08%          17,021       0.01%

(2)  Derivatives (other  than       0     0.00%               0       0.00%
options)

(3) Options and agreements    173,300     0.10%         296,400       0.18%
to purchase/sell

Total                         299,870     0.18%         313,421       0.19%


(b)  Interests and short positions in relevant securities of the company, other
     than the class dealt in (Note 2)

Class of relevant security:           Long                  Short

                              Number                Number
                              (%)                   (%)
(1) Relevant securities

(2)  Derivatives (other  than
options)

(3) Options and agreements
to purchase/sell

Total


  (c)  Rights to subscribe (Note 2)

Class of relevant security:   Details



3.   DEALINGS (Note 3)

(a)  Purchases and sales

Purchase/sale            Number of securities    Price per unit (Note 4)
                                                 (USD)
Sale                     1,300                   37.37384615
Sale                     1,000                   37.363
Sale                     100                     37.75
Sale                     200                     37.755
Sale                     200                     36.1
Sale                     200                     36.091
Sale                     400                     37.691
Sale                     300                     37.3301
Sale                     100                     37.73
Sale                     700                     37.76571429
Sale                     500                     37.33
Sale                     5,000                   37.4851
Sale                     35,000                  37.34
Sale                     300                     30
Sale                     3,100                   37.789
Sale                     25                      37.33
Sale                     200                     37.75
Sale                     18                      37.6283
Sale                     267                     37.6283
Sale                     1,000                   37.3669
Sale                     200                     37.3754
Sale                     100                     37.36
Sale                     200                     37.32
Sale                     500                     37.808
Sale                     562                     36.25
Sale                     58,800                  35
Sale                     21,600                  40
Sale                     2,800                   45
Sale                     400                     37.74
Sale                     200                     37.805
Sale                     100                     37.63
Sale                     1,000                   37.9667
Sale                     700                     37.3679
Sale                     1,700                   37.72823529
Sale                     200                     37.805
Sale                     777                     37.36740026
Sale                     700                     37.36785714
Sale                     100                     37.75
Sale                     100                     37.91
Sale                     300                     37.44333333
Sale                     100                     37.3
Sale                     500                     37.384
Sale                     100                     37.38
Sale                     6,900                   37.67087
Sale                     500                     37.574
Sale                     6,100                   37.6902
Sale                     500                     37.786
Sale                     825                     37.41
Sale                     85                      37.44
Sale                     500                     37.775
Sale                     1,000                   37.9667
Purchase                 200                     37.805
Purchase                 700                     37.36785714
Purchase                 11,439                  36.25
Purchase                 562                     36.25
Purchase                 100                     37.41
Purchase                 1,000                   37.9667
Purchase                 3,800                   37.70144737
Purchase                 500                     37.3502
Purchase                 3,050                   37.74663934
Purchase                 1,000                   37.717
Purchase                 10,200                  37.75862745
Purchase                 12,539                  37.70310631
Purchase                 3,500                   36.55971429
Purchase                 2,300                   36.53391304
Purchase                 400                     37.691
Purchase                 10,998                  37.37407347
Purchase                 1,295                   37.32389961
Purchase                 3,161                   37.32202151
Purchase                 9,830                   37.39214547
Purchase                 716                     37.33384078
Purchase                 14,000                  37.33435714
Purchase                 825                     37.33
Purchase                 1,267                   37.42198587
Purchase                 1,174                   37.75996593
Purchase                 19                      37.35
Purchase                 600                     60
Purchase                 4,400                   37.75090909
Purchase                 3,700                   37.77751351
Purchase                 3,900                   37.78330769
Purchase                 18                      37.6283
Purchase                 100                     37.7599
Purchase                 100                     37.76
Purchase                 100                     37.7
Purchase                 200                     37.91
Purchase                 6,100                   37.69754098
Purchase                 400                     37.74
Purchase                 100                     37.41
Purchase                 500                     37.786
Purchase                 300                     37.41
Purchase                 1,500                   37.9028
Purchase                 6,100                   37.69018852
Purchase                 1,700                   37.7282
Purchase                 100                     37.41
Purchase                 200                     37.41875
Purchase                 400                     37.3575
Purchase                 177                     37.33175141
Purchase                 6,900                   37.67086957
Purchase                 500                     37.574
Purchase                 100                     37.41
Purchase                 25                      37.41
Purchase                 100                     37.41
Purchase                 18                      37.6283
Purchase                 1,000                   37.3669
Purchase                 700                     37.3679
Purchase                 300                     37.74666667
Purchase                 267                     37.6283


(b)  Derivatives transactions (other than options)

Product       Long/short       Number of securities   Price per unit
name,         (Note 5)         (Note 6)               (Note 4)
e.g. CFD




(c)  Options transactions in respect of existing securities

(i)  Writing, selling, purchasing or varying

Product       Writing,    Number of    Exercise Type,     Expiry     Option
name,         selling,    securities   price    e.g.      date       money
e.g. call     purchasing, to which     (USD)    American,            paid/receive
option        varying     the option            European             per unit
              etc.        relates               etc.                (Note 4)
                          (Note 6)
Put Option    Selling     200          35     American  20/02/2010   0.4
Put Option    Selling     100          35     American  22/05/2010   1.25
Put Option    Selling     300          40     American  20/02/2010   2.69
Call Option   Selling     1,000        40     American  20/03/2010   0.7
Call Option   Selling     1,000        40     American  20/03/2010   0.7
Call Option   Selling     1,000        40     American  20/03/2010   0.7
Call Option   Selling     1,500        42.5   American  20/03/2010   0.3
Call Option   Selling     1,900        37.5   American  20/02/2010   1.35
Call Option   Selling     300          37.5   American  20/02/2010   1.35
Put Option    Purchasing  300          35     American  20/02/2010   0.34
Put Option    Purchasing  600          35     American  20/02/2010   0.32
Put Option    Purchasing  100          35     American  20/02/2010   0.35
Put Option    Purchasing  300          35     American  22/05/2010   1.2
Put Option    Purchasing  1,300        35     American  22/05/2010   1.2
Put Option    Purchasing  1,100        35     American  22/05/2010   1.2
Put Option    Purchasing  100          35     American  21/08/2010   1.7
Put Option    Purchasing  700          35     American  21/08/2010   1.8
Put Option    Purchasing  1,200        30     American  22/05/2010   0.2
Put Option    Purchasing  300          30     American  22/05/2010   0.2
Put Option    Purchasing  700          37.5   American  20/03/2010   1.55
Put Option    Purchasing  1,900        40     American  20/03/2010   3.2
Put Option    Purchasing  2,200        42.5   American  20/03/2010   5.4
Put Option    Purchasing  1,000        42.5   American  20/03/2010   5.4
Put Option    Purchasing  1,200        45     American  20/02/2010   7.5
Put Option    Purchasing  1,000        45     American  20/02/2010   7.5
Put Option    Purchasing  1,600        45     American  20/02/2010   7.3
Put Option    Purchasing  800          45     American  20/02/2010   7.6
Put Option    Purchasing  300          45     American  20/02/2010   7.6
Put Option    Purchasing  3,200        40     American  20/02/2010   2.75
Put Option    Purchasing  4,800        40     American  20/02/2010   2.75
Put Option    Purchasing  1,500        37.5   American  20/02/2010   1.15
Put Option    Purchasing  8,800        37.5   American  20/02/2010   1.15
Put Option    Purchasing  15,500       37.5   American  20/02/2010   1.15
Put Option    Purchasing  10,600       37.5   American  20/02/2010   1.15
Put Option    Purchasing  7,600        37.5   American  20/02/2010   1.15
Put Option    Purchasing  100          37.5   American  20/02/2010   1.1
Put Option    Purchasing  2,000        37.5   American  20/02/2010   1.05
Put Option    Purchasing  15,900       37.5   American  20/02/2010   1.05
Put Option    Purchasing  500          37.5   American  20/02/2010   1.05
Put Option    Purchasing  4,400        37.5   American  20/02/2010   1.05
Put Option    Purchasing  3,900        37.5   American  20/02/2010   1.05
Call Option   Purchasing  100          40     American  20/02/2010   0.5
Call Option   Purchasing  400          40     American  20/02/2010   0.5
Call Option   Purchasing  100          40     American  20/02/2010   0.5
Call Option   Purchasing  100          40     American  20/02/2010   0.5
Call Option   Purchasing  100          40     American  20/02/2010   0.5
Call Option   Purchasing  100          40     American  20/02/2010   0.4
Call Option   Purchasing  100          40     American  20/02/2010   0.4
Call Option   Purchasing  100          40     American  20/02/2010   0.4
Call Option   Purchasing  100          40     American  22/05/2010   1.1
Call Option   Purchasing  200          40     American  22/05/2010   1.12
Call Option   Purchasing  100          40     American  22/05/2010   0.85
Call Option   Purchasing  100          40     American  22/01/2011   1.87
Call Option   Purchasing  100          35     American  22/05/2010   3.6
Call Option   Purchasing  200          45     American  20/02/2010   0.05
Call Option   Purchasing  100          45     American  20/02/2010   0.05
Call Option   Purchasing  100          35     American  21/08/2010   3.9
Call Option   Purchasing  100          35     American  21/08/2010   3.8
Call Option   Purchasing  600          30     American  22/05/2010   7.7
Call Option   Purchasing  100          30     American  22/05/2010   7.7
Call Option   Purchasing  100          45     American  21/08/2010   0.35
Call Option   Purchasing  100          45     American  21/08/2010   0.35
Call Option   Purchasing  100          45     American  21/08/2010   0.35
Call Option   Purchasing  2,500        42.5   American  20/03/2010   0.15
Call Option   Purchasing  300          42.5   American  20/03/2010   0.15
Call Option   Purchasing  1,100        42.5   American  20/03/2010   0.15
Call Option   Purchasing  800          40     American  21/08/2010   1.5
Call Option   Purchasing  200          40     American  21/08/2010   1.45
Call Option   Purchasing  100          40     American  21/08/2010   1.45
Call Option   Purchasing  2,500        37.5   American  20/03/2010   1.4
Call Option   Purchasing  1,300        37.5   American  20/03/2010   1.4
Call Option   Purchasing  2,500        37.5   American  20/03/2010   1.3
Call Option   Purchasing  1,300        37.5   American  20/03/2010   1.3
Call Option   Purchasing  100          37.5   American  20/02/2010   1.5
Call Option   Purchasing  100          37.5   American  20/02/2010   1.5
Call Option   Purchasing  100          37.5   American  20/02/2010   1.5
Call Option   Purchasing  200          37.5   American  20/02/2010   1.4
Call Option   Purchasing  200          37.5   American  20/02/2010   1.35
Call Option   Purchasing  100          37.5   American  20/02/2010   1.35
Call Option   Purchasing  200          37.5   American  20/02/2010   1.3
Call Option   Purchasing  600          37.5   American  20/02/2010   1.2
Call Option   Purchasing  100          37.5   American  20/02/2010   1.15
Call Option   Purchasing  1,500        37.5   American  20/02/2010   1.15


(ii) Exercising

Product name, e.g. call  Number of securities    Exercise price per unit
option                                           (Note 4)





(d)  Other dealings (including new securities) (Note 3)


Nature of transaction    Details                 Price per unit (if
(Note 7)                                         applicable) (Note 4)



4.   OTHER INFORMATION

Agreements, arrangements or understandings relating to options or derivatives


Full details of any agreement, arrangement or understanding between the
person disclosing and any other person relating to the voting rights of
any relevant securities under any option referred to on this form or
relating to the voting rights or future acquisition or disposal of any
relevant securities to which any derivative referred to on this form is
referenced.  If none, this should be stated.





Is a Supplemental Form 38.5(b) attached? (Note 8)                YES


Date of disclosure                         20 January 2010
Contact name                               Geoff Smith
Telephone number                           020 7116 2913
Name of offeree/offeror with which         Kraft Foods Inc
connected
Nature of connection (Note 9)              Advisor

SUPPLEMENTAL FORM 38.5(b)


                            DETAILS OF OPEN POSITIONS
                 (This form should be attached to Form 38.5(b))


OPEN POSITIONS (Note 1)

Product      Written or  Number of    Exercise   Type, e.g.   Expiry date
name,        purchased   securities   price      American,
e.g. call                to which     (Note 2)   European
option                   the option   (USD)      etc.
                         or
                         derivative
                         relates
Put Option   Sold        900          30         American     21/01/2012
Put Option   Sold        5,100        30         American     22/01/2011
Put Option   Sold        30,500       35         American     22/05/2010
Put Option   Sold        1,900        25         American     22/01/2011
Put Option   Sold        1,900        30         American     22/05/2010
Put Option   Sold        6,500        30         American     21/08/2010
Put Option   Sold        2,500        35         American     21/08/2010
Put Option   Sold        3,800        20         American     20/02/2010
Put Option   Sold        500          50         American     20/02/2010
Put Option   Sold        100          25         American     20/02/2010
Put Option   Sold        500          40         American     21/01/2012
Put Option   Sold        4,900        50         American     21/08/2010
Put Option   Sold        50,900       35         American     20/02/2010
Call Option  Sold        300          45         American     21/08/2010
Call Option  Sold        1,600        40         American     21/01/2012
Call Option  Sold        8,600        45         American     22/05/2010
Call Option  Sold        12,800       35         American     22/05/2010
Call Option  Sold        4,000        35         American     20/02/2010
Call Option  Sold        100          55         American     20/02/2010
Call Option  Sold        20,300       40         American     22/01/2011
Call Option  Sold        400          30         American     22/05/2010
Call Option  Sold        34,000       40         American     22/05/2010
Call Option  Sold        4,500        45         American     20/02/2010
Call Option  Sold        87,200       40         American     20/02/2010
Call Option  Sold        1,500        30         American     20/02/2010
Call Option  Sold        500          30         American     21/01/2012
Call Option  Sold        300          35         American     22/01/2011
Call Option  Sold        200          60         American     22/01/2011
Call Option  Sold        4,100        35         American     21/08/2010
Call Option  Sold        3,000        50         American     22/01/2011
Call Option  Sold        3,000        40         American     20/03/2010
Put Option   Purchased   1,900        40         American     20/03/2010
Put Option   Purchased   71,200       37.5       American     20/02/2010
Put Option   Purchased   700          37.5       American     20/03/2010
Put Option   Purchased   3,200        42.5       American     20/03/2010
Put Option   Purchased   21,700       40         American     20/02/2010
Put Option   Purchased   8,600        45         American     20/02/2010
Put Option   Purchased   2,700        40         American     21/08/2010
Put Option   Purchased   1,900        35         American     22/01/2011
Put Option   Purchased   10,000       45         American     22/01/2011
Put Option   Purchased   3,200        40         American     22/01/2011
Put Option   Purchased   8,300        40         American     22/05/2010
Put Option   Purchased   5,200        45         American     22/05/2010
Put Option   Purchased   700          20         American     22/01/2011
Put Option   Purchased   1,000        50         American     21/01/2012
Put Option   Purchased   500          50         American     22/01/2011
Call Option  Purchased   2,400        42.5       American     20/03/2010
Call Option  Purchased   800          45         American     22/01/2011
Call Option  Purchased   2,500        50         American     22/05/2010
Call Option  Purchased   3,800        40         American     21/08/2010
Call Option  Purchased   7,600        37.5       American     20/03/2010
Call Option  Purchased   500          50         American     21/01/2012
Call Option  Purchased   8,100        37.5       American     20/02/2010
Call Option  Purchased   6,400        50         American     20/02/2010
Call Option  Purchased   400          30         American     22/01/2011

Notes

1. Where there are open option positions or open derivative positions (except
 for CFDs), full details should be given.  Full details of any existing
 agreements to purchase or to sell should also be given on this form.

2. For all prices and other monetary amounts, the currency must be stated.

For details of the Code's dealing disclosure requirements, see Rules 8 and 38.5
and their Notes which can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk