Bidstack races ahead with new T-Bull partnership

RNS Number : 6764G
Bidstack Group PLC
28 July 2021
 

REACH ANNOUNCEMENT

28 July 2021  

Bidstack Group Plc

("Bidstack" or the "Company")

Bidstack races ahead with new T-Bull partnership

 

Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is pleased to announce a new partnership with T-Bull  S.A. (WSE: TBL), one of the largest mobile game developers in Poland, for its free-to-play title Racing Classics PRO: Drag Race & Real Speed.

 

T-Bull   was founded in 2010 in Wrocław and has grown from a five-person operation to a team of more than 60 staff.  It was listed on the Warsaw Stock Exchange in 2018.  T-Bull's games have been downloaded more than 250 million times and the popularity of its titles continues to grow.

 

Racing Classics PRO: Drag Race & Real Speed is a classic car driving simulation game that allows players to compete in drag races, customise their vehicles and experience realistic driving physics. The game features 15 1970s and 80s style racing cars and five tiers. It is available on Android   and has seen approximately 2.95 million downloads since it was first launched.  The game's key markets are the USA, India, Brazil and Russia.

 

This new title reinforces Bidstack's racing environment vertical   where in-game ad placements help brands to build brand awareness whilst becoming an authentic part of the racing experience. Bidstack's racing inventory covers trackside hoardings, the start/finish line of races and flags and banners throughout a track which helps to enhance the realism of a game, without disrupting its performance.

 

Commenting on the new partnership, Antoine Jullemier,   Head of Mobile Publishers at Bidstack, said:

"We are thrilled to be working with T-Bull's high impact racing franchise. Racing Classics PRO: Drag Race & Real Speed offers impressive graphics and its gameplay lends itself well to native in-game advertising. We are looking forward to enhancing the realism of the game with contextual brand placements from our growing roster of global and local advertisers."

 

Damian Fijałkowski,   Co-Founder & CEO at T-Bull, added:

"This is a great opportunity as we can make it possible to put non-intrusive ads in the background. In this way our players can better experience real-world conditions and be more immersed in the game's universe." 

 

-ENDS-

Contacts

Bidstack Group Plc

James Draper, CEO

 

via Buchanan

SPARK Advisory Partners Limited (Nomad)

Mark Brady / Neil Baldwin / James Keeshan

+44 (0) 203 368 3550

Cenkos Securities Plc (Joint Broker)

 

Giles Balleny (Corporate Finance) 

 

+44 (0) 20 7397 1928

+44 (0) 20 7397 8951

Stifel Nicolaus Europe Limited ( Joint Broker)

Fred Walsh / Luisa Orsini Baroni

 

+44 (0) 20 7710 7600

Buchanan Communications Limited

Chris Lane / Stephanie Watson / Kim van Beeck

bidstack@buchanan.uk.com

 

+44 (0) 20 7466 5000

 

About Reach announcements

Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute media only/non-regulatory news releases such as marketing messages, corporate and product information into the public domain. An RNS Regulatory announcement is required to be notified under the AIM Rules for Companies.

 

Notes to editors:

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games.  Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side). 

About T-Bull Games

 

T-Bull S.A. is one of the largest companies producing mobile games in Poland.  Founded by Damian Fijałkowski and Grzegorz Zwoliński in 2010, the studio based in Wrocław, has grown from a five-person team working out of a home office to 60 individuals headquartered in the most famous skyscraper in the country. T-Bull adjusts its strategy to market conditions and consistently implements it by focusing on the production of mobile games with high production values. In 2017, the company broke another milestone - its games were downloaded more than 250 million times. The most popular T-Bull's game, Moto Rider GO, has already been downloaded by almost 40 million players worldwide.

 

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word “Reach” in the source column of the News Explorer pages of London Stock Exchange’s website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
 
END
 
 
NRADGGDRCUDDGBR
UK 100

Latest directors dealings