Forbidden Technologies PLC
28 May 2002
FORBIDDEN TECHNOLOGIES PLC
Development agreement with Unanimis Consulting Limited on new on-line
advertising formats
Forbidden Technologies plc, which is developing and marketing proprietary
technology for video distribution over the Internet, announces an agreement with
Unanimis Consulting Limited, an on-line advertising specialist, to develop and
promote new Internet advertising formats using Forbidden's unique video
compression technology.
The agreement allows for video within a range of Internet banner advertisements,
buttons, pop-ups and interactive treatments. The technology will support plug-in
free playback on a range of mobile and fixed line devices, allowing advertisers
to reach a wide audience.
Greg Hirst, Business Development Director, Forbidden Technologies commented:
'Our technology allows video clips to become part of the on-line advertisers'
armoury without placing any special demands on publishers, media owners or
viewers.
'Unanimis brings an in-depth knowledge of the needs of advertisers and
publishers, gained through their experience with the likes of Excite, ebay and
Lastminute.com, which will allow us jointly to create offers that really meet
the needs of the market'.
Khalil Ibrahimi, Managing Director of Unanimis said:
'On-line advertisers need new and attractive ways to get their message to
market. Forbidden's technology allows Brand and Marketing Managers to extend
existing video content, in high definition and with interactivity, to the
previously inaccessible mass Internet audience.
'Until now using video content over the Internet has been difficult to implement
and track but I believe Forbidden's technology and ad formats will change that'
28 May 2002
ENQUIRIES:
Forbidden Technologies plc Tel: 020 8879 7245
Greg Hirst ,Business Development Director
College Hill Tel: 020 7457 2020
Michael Padley
Nicholas Nelson
Note to Editors: Unanimis Consulting
Unanimis Consulting is sales management agency was founded in 2000 by Khalil
Ibrahimi (formerly from Ask Jeeves and Excite) and Damon Reeve (formerly from
Excite and Microsoft). The company's skills are in providing contracted
experienced sales teams to media owners that operate in the same way as an
internal sales and business development team would. It enables Internet
businesses to maximise their revenue potential through advertising sales,
partnerships and sponsorships. Unanimis currently provides sales management and
consultative support to Lastminute.com, ebay.co.uk, Shopsmart.com and
Ticketmaster, amongst others.
Copies of this statement will be available for a period of 14 days from the
Company's registered office:
2-4 St. George's Road, Wimbledon, London SW19 4DP
This information is provided by RNS
The company news service from the London Stock Exchange
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