Forbidden Technologies PLC
03 February 2004
FORBIDDEN TECHNOLOGIES PLC
Italy Licensing and Distribution Agreement
Forbidden Technologies plc has reached agreement with Mediaconcept Srl, a
company established by TechExperts Srl and Business Design Srl to promote and
develop Forbidden Technologies' new generation of online and mobile video
streaming products in the Italian market.
Mediaconcept has licensed Forbidden's FORmobile video system for mobile phones
and FORadvertisers system for web distribution of TV commercials. Mediaconcept
will use FORmobile to build a mobile video content portal, VJ Portal.
FORadvertisers will be promoted to major brand owners through the Italian
advertising agencies.
Italy is the second largest mobile market in the EU with over 50 million mobile
subscribers. The number of mobile data customers is on the increase in Europe.
There were approximately 16 million active users of services run over GPRS in
Europe at the end of September 2003, a quarterly increase of just under 30%.
Greg Hirst, Business Development Director, Forbidden Technologies said:
'We are pleased that Mediaconcept has chosen our products as the basis on which
to launch VJPortal and their offer to advertisers. The Italian market is
already an enthusiastic consumer of high quality data services, particularly on
mobile phones, and we look forward to supporting Mediaconcept in this dynamic
growth market.'
Paolo Rossi, Managing Director, Mediaconcept added:
'Using Forbidden's high quality compressed video products will allow us to
launch VJPortal in the shortest possible time with a range of exciting, high
quality video material. Italian viewers are quick to adopt new sources of
entertainment and information and we are convinced that they will rapidly become
enthusiastic consumers of mobile video.'
3rd February 2004
ENQUIRIES:
Forbidden Technologies plc Tel: 020 8879 7245
Greg Hirst, Business Development Director
College Hill Tel: 020 7457 2020
Nicholas Nelson/Corinna Dorward
Note to Editors:
Forbidden Technologies
Forbidden Technologies plc (www.forbidden.co.uk) develops and markets products
and services for video distribution over the fixed line and wireless Internet.
Forbidden's highly efficient compression allows the streaming of large pictures
at high frame rates over the existing infrastructure of modems, broadband and
mobile networks. There is no need for dedicated serving software or hardware
and its Java player side steps the need for PC plug-ins.
Forbidden's range of end-to-end video communication solutions provides an
unrivalled set of tools for anyone who believes that the moving image is the
best way to get their message across.
Mediaconcept
Mediaconcept's mission is the development of new business models through an
association between its internal technical and strategic division and other
internationally renowned organisations. This synergy will allow Mediaconcept to
make in-roads into the 'new economy', which is characterised by high mobility
and interaction. Mediaconcept produces and markets a range of products and
services based on the latest generation of multimedia technologies that exploit
both the Internet and Mobile. These solutions are particularly focused on
company communications, interactive advertising and entertainment. Within this
service set, Mediaconcept produces professional solutions that increase the
efficiency of the internal organization and add value to the Client Relationship
Management Process.
This information is provided by RNS
The company news service from the London Stock Exchange FGGGZNZZGDZM
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