BrandShield Strengthens Presence in Asia

Brandshield Systems PLC

30 May 2023

 

30 May 2023

BrandShield Systems plc

("BrandShield," the "Company," or the "Group")

BrandShield Strengthens Presence in Asia with Signed Commitment to Combat Counterfeit and Pirated Goods in the Philippines

BrandShield expands its AI-powered cybersecurity technology to help countries in Southeast Asia overcome increasing digital fraud

BrandShield Systems plc (AIM: BRSD), a leading provider of cybersecurity solutions for brand oriented digital risk protection ("DRP"), announces its role in establishing a code of practice in the fight against the sale of counterfeit and pirated goods online. In collaboration with renowned organisations such as Procter & Gamble, Unilever, Castrol, The Pharmaceutical Security Institute, the American, European and British Chambers of Commerce of the Philippines, and with eCommerce platforms such as Lazada and Shopee, BrandShield has joined an agreement with the Philippine Intellectual Property Authority ("PIPA") to protect consumers from buying inferior and possibly dangerous products online.

Over the last decade, half of the countries in Southeast Asia are listed among the top 25 economies for the provenance of counterfeit and pirated goods, according to the Organisation for Economic Co-operation and Development. Counterfeit and pirated goods pose a significant threat to the global economy, undermining the integrity of brands and infringing upon intellectual property rights. This growing issue necessitates collaboration between industry leaders, organisations and government authorities, which is why BrandShield is joining forces with global organisations to improve internet safety.

This most recent milestone is a part of BrandShield's growing presence in Asia, where the Company is actively engaging in initiatives to improve digital safety. Recently, BrandShield CEO Yoav Keren had the privilege to participate and speak at the annual International Trademark Association meeting held in Singapore. This event serves as a gathering place for global brands to discuss fostering consumer trust, economic growth, and how to build a better society. Keren spoke at a session of the Pharmaceutical Security Institute (PSI), and described the results of BrandShield's work for PSI in detecting and taking down fake pharmacies and counterfeited drugs sold online. Keren also spoke  to the rising risks in the digital landscape and how brands and consumers can protect themselves from evolving and increasing online threats.

By joining forces with PIPA and key stakeholders in the industry, BrandShield aims to enhance cooperation and knowledge sharing, allowing for proactive and effective strategies to combat intellectual property infringements in the digital sphere. This agreement also aims to promote gender equality and social inclusion among brands and the companies involved.

Yoav Keren, Chief Executive Officer of BrandShield, commented:

"Everyone has the potential to be impacted by digital threats, which is why the safeguarding of a brand's online presence is crucial to protect both consumers and companies.

We are proud to join forces with some of the world's largest companies and organisations, and regional authorities in an effort to protect Asian brands, e-commerce marketplaces and consumers from falling victim to online scams."

Enquiries:

BrandShield Systems plc Yoav Keren, CEO	[phone]
Spark Advisory Partners Limited (Nominated Adviser) Neil Baldwin / Andrew Emmott / James Keeshan	[phone]
Shore Capital (Joint Broker) Toby Gibbs / James Thomas (Corporate Advisory) Henry Willcocks (Corporate Broking)	[phone]
Vigo Consulting (Financial Public Relations) Jeremy Garcia / Kendall Hill [e-mail]	[phone]

About BrandShield

Brandshield is a provider of cybersecurity solutions from brand protection to online threat hunting. BrandShield detects online threats and takes them down. The Company's client base is a growing list of organisations including Fortune 500 and FTSE100 companies. By utilising AI and big-data analysis, BrandShield monitors, detects, and removes online threats facing companies. These threats include social phishing, executive impersonation, fraud, brand abuse, and counterfeits.

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