BT Group PLC
20 June 2002
June 20, 2002
SUMMER SALE STARTS EARLY FROM BT PAYPHONES
BT has launched its biggest ever discount offer for payphone customers by
reducing cash calls from the usual 11p a minute* to 2p a minute for local
evening and weekend calls for three months.
The bargain local call price will be available until September 13, 2002 from all
BT payphones in the UK that accept cash.
The 2p a minute promotion means that customers will receive ten minutes of talk
time compared to the usual one minute 50 seconds for the 20p minimum call
charge. Each ten pence unit will give customers five minutes of talk time.
Paul Hendron, director of BT Payphones, said: "This is great news for our
regular customers and a reminder to those who aren't using BT payphones as much
as they used to that they are still fantastic value for money. This offer is the
strongest discount promotion we have ever run and it gives customers five times
longer for their money.
"Although the payphone is one of many ways to make a call, their unique street
location means that when you are out and about during the summer evenings and
weekends and want to contact friends, the phone box can often be the most
convenient, reliable, safest and cheapest way of doing it."
Posters on the glass of 8,000 phone boxes and a national advertising campaign on
buses and in selected youth publications will support the promotion.
For further information please contact
Leslie King at BT Payphones on 020 8666 7083
For further information about BT Payphones
visit: http://www.bt.com/payphones
For photographs please visit www.vismedia.co.uk
All BT group news releases can be accessed at our web site: http://www.bt.com/
mediacentre
Notes to editors:
• *UK inland calls made by cash are charged in 10p units. Callers usually
receive one minute 50 seconds for the minimum fee of 20p and 55 seconds for
each subsequent 10p unit.
• The offer is available 6pm to 8am Monday to Thursday and all weekend, 6pm
Friday to 8am Monday. The offer ends at 8am on September 13, 2002. Calls are
charged in 10p units, five minutes for 10p.
• The offer applies to cash calls only and excludes BT Phonecard, Phonecard
plus, BT Chargecard, debit and credit cards.
• The offer applies to local and 0845 calls only and excludes 0870, premium
rate calls and calls to mobiles.
This information is provided by RNS
The company news service from the London Stock Exchange
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