27 July 2010
Burberry Group plc ("the Company") - Director / PDMR Shareholding
On Monday, 26 July 2010, Eugenia Ulasewicz, a person discharging managerial responsibilities ("PDMR"), received 38,125 Ordinary Shares of 0.05p each in the Company ("Shares") following the vesting of the first tranche of rights granted under the Burberry Exceptional Performance Share Plan.
13,944 Shares were subsequently sold in London on 26 July 2010 at a price of 871.646 p per Share. Ms Ulasewicz retains the balance of 24,181 Shares.
Following these transactions, Ms Ulasewicz holds 66,537 Shares and options
and awards over 460,931 Shares.
The Company received notification of the above changes in Ms Ulasewicz's
interest in Shares in the Company on 26 July 2010.