C&C Group Plc
29 November 2005
C&C announces the appointment of new distributors
for international spirits and liqueur brands
CCR.I CCR.L
Dublin, London, November 29th, 2005: C&C Group plc ('C&C' or 'the Group'), the
leading manufacturer, marketer and distributor of branded beverages and snacks
in Ireland, today announced that it had appointed distributors for its
international spirits and liqueur brands to replace Allied Domecq when these
agreements expire.
Within the USA, C&C's largest international spirits and liqueur market, Skyy
Spirits, a subsidiary of the Campari Group has been appointed to distribute C&
C's Carolans cream liqueur, Tullamore Dew Irish Whiskey and Irish Mist brands.
Furthermore, the Campari Group will also distribute C&C's brands in Brazil and
through its joint ventures in the Benelux.
Maxxium Worldwide has been appointed to distribute C&C's international spirits
and liqueur brands in the UK, Germany (Tullamore Dew only) and Bulgaria.
In other international markets, C&C has appointed strong, independently owned
local distributors for its brands.
Commenting on the appointment of new distributors, Maurice Pratt, C&C Group CEO
concluded: "We have succeeded in our objective to secure leading distributors
in each of our markets and we look forward to working with our new partners to
drive continued growth of our international spirits and liqueur brands".
As a consequence of the acquisition of Allied Domecq by Pernod Ricard, C&C will
no longer distribute brands, previously owned by Allied Domecq, within the Irish
market with effect from February 1, 2006.
About Skyy Spirits
Skyy Spirits is a subsidiary of Davide-Campari Milano S.p.A. Skyy Spirits owns
and directly distributes Skyy Vodka in the USA. Skyy Vodka is one of the
fastest growing spirits globally and the leading domestic super premium vodka in
the United States.
About Maxxium
Maxxium Worldwide is a global premium brand-building partnership of four leading
international spirit companies, The Edrington Group, Jim Beam Brands, Remy
Cointreau and the V&S Group, with responsibility for the local marketing, sales
and distribution of premium wines and spirits in key world markets (excluding
the United States).
About C&C Group plc
C&C is one of the largest manufacturers, marketers and distributors of branded
beverages in Ireland and Northern Ireland and savoury snacks in Ireland. The
Group owns several of Ireland's most recognised beverage and savoury snacks
brands, with leading market shares in various segments of the Irish beverage and
savoury snacks markets, including Bulmers cider, Ballygowan bottled water, Club
soft drinks and Tayto crisps. Additionally, the Group distributes in Ireland
several leading international brands owned by third parties, such as 7UP and
Pepsi soft drinks and a wide-ranging portfolio of wines and spirits. In
addition to its Irish operations, the Group exports spirits and liqueurs to over
80 overseas markets and exports Magners cider to the United Kingdom, the United
States and Continental Europe.
Investors and analysts Irish Media International Media
Mark Kenny/Jonathan Neilan Paddy Hughes/ Ann-Marie Curran Edward Orlebar
K Capital Source Drury Communications Finsbury Group
Tel: +353 1 631 5500 Tel: +353 1 260 5000 Tel: +44 20 7251 3801
Email: c&cgroup@kcapitalsource.com Email: phughes@drurycom.com Email: edward.orlebar@finsbury.com
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