Response to Press Speculation

Cake Box Holdings PLC

20 July 2023

Cake Box Holdings plc

("Cake Box", "the Company" or "the Group")

The Company notes the recent press speculation.

The Company confirms that it received an unsolicited approach from River Capital to acquire the entire issued and to be issued share capital of the Company (the "Indicative Approach"). The Indicative Approach was made in early June and with an indicative price of 160 pence a share.

The Board unequivocally rejected the Indicative Approach as materially undervaluing the Company and no further discussions with River Capital have taken place.

This announcement has been made without the consent of River Capital.

For further information, please contact:

Cake Box Holdings plc

Sukh Chamdal, CEO

Michael Botha, CFO

Enquiries via MHP

Shore Capital (Nomad and Joint Broker)

Stephane Auton

Patrick Castle

Liberum (Joint Broker)

Clayton Bush

Tim Medak

Edward Thomas

+44 (0) 20 7408 4090

+44 (0) 20 3100 200

MHP

Charlie Barker

Robert Collett-Creedy

+44 (0) 7834 623818

cakebox@mhpgroup.com

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