Milestone's subsidiary creates micro-site for A...

Milestone's subsidiary creates micro-site for Animals Asia

MILESTONE GROUP PLC

("Milestone" or the "Company")

Milestone's subsidiary creates micro-site for Animals Asia

Milestone, the AIM quoted (AIM: MSG) provider of digital media and technology solutions, is pleased to announce that its wholly owned subsidiary, Oil Productions Limited T/A Relative ("Relative"), was commissioned by Sudler & Hennessey, part of Young and Rubicam Group, and part of WPP (NASDAQ:  WPPGY; www.wpp.com), a global healthcare communications firm, to work alongside their London office on the development of the Peace by Piece campaign for Animals Asia Foundation.

Animals Asia Foundation is a Hong Kong-based charity that seeks to end cruelty to animals in Asia. The launch of the landmark campaign (peacebypiece.animalsasia.org) to help rescue and rehabilitate over 130 moon bears in Nanning, China, took place on Tuesday 15 April 2014 in Beijing by Animals Asia Founder and CEO, Jill Robinson MBE.

The micro-site developed by Relative is a mobile optimised website with localisation for three different languages in addition to five English speaking countries. The site includes an interactive map, an illustrated look and feel for the bear farm allowing users to explore the sanctuary's various areas and to sponsor a 'piece' of the rescue.

The site has been entered to the Cannes Lions awards, the largest annual awards show for the creative communications industry which will be held in June 2014.

Alongside the launch of the campaign's website, Animals Asia Foundation also created a series of videos to accompany the campaign featuring celebrities such as the cast of the popular period drama, Downton Abbey, Dame Judi Dench and Olivia Newton-John, among others.

For further information:

Milestone Group PLC

Deborah White, Chief Executive
Tel: 020 7929 7826
Cairn Financial Advisers LLP, Nominated Adviser

Liam Murray / Avi Robinson
Tel: 020 7148 7900
Hybridan LLP, Broker

Claire Louise Noyce
Tel: 020 7947 4350



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Source: Milestone Group PLC via Globenewswire

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