Double Success for Character

RNS Number : 4966B

Character Group PLC

28 October 2009

 



Issued by Citigate Dewe Rogerson Ltd, Birmingham

Date: Wednesday, 28 October 2009

The Character Group plc

("Group" or "Character")

Double Success for Character in Dream Toys 2009

The Toy Retailers Association ("TRA") has announced this morning it has placed two of Character's products in its 'Hot Dozen' for Christmas 2009.

The Christmas hotlists represent six categories: boys; girls; pre-school; hip'n'kool; creative; and games from the UK's leading toy manufacturers. Within these listings announced by the TRA, Character has the following toys tipped for overall success:

• Go Go Pets (an ever-growing collection of electronic interactive hamsters that are cute, cuddly and incredibly playful, but without all the mess and fuss of real pets. They really are the perfect pet that parents and children can finally agree on!)

• Peppa Pig Princess Palace. (This amazing Palace is a home fit for Princess Peppa! Her beautiful Palace folds out to reveal a banqueting hall and many other rooms and accessories including, King & Queen thrones, beds, table & chairs, cauldron and two exclusive guardsmen to protect Peppa and her Royal Family!)

TRA has also revealed that within the six categories, each listing 12 different products, Character's toys and games feature a further three times:

• Boys:            Armed Forces Tank

• Pre-School:    Post Man Pat Vehicles

• Creative:        Fruit Factory

Richard King, Chairman of The Character Group said:

"Once again, we are delighted to have received further recognition in the only official prediction of Christmas best-sellers."

"This accolade gives us confidence in maintaining our position as one of the largest players in the UK toy and games market."

Jon Diver, Joint Managing Director of The Character Group commented:

"We are delighted that five of our products have been selected in the Dream Toys categories and that two have made the prestigious 'Hot Dozen' toys for Christmas 2009. This is a great endorsement of the quality and play value of the toys we produce at Character."

See www.toyretailersassociation.co.uk  for further details on Dream Toys 2009.

Enquiries:
Richard King, Chairman	Keith Gabriel	Richard Thompson
Kiran Shah, Group Finance Director & Joint MD	Fiona Tooley	Philip Davies
The Character Group plc	Citigate Dewe Rogerson	Charles Stanley Securities
Mobile: [phone] (RK)	Mobile: [phone] (KG)	(Nominated Adviser)
Mobile: [phone] (KS)	Tel [phone]	Tel: [phone]
Tel: [phone]
www.thecharacter.com
Ticker: AIM: CCT

Notes to Editors

The Character Group plc is engaged in the design, development and international distribution of toys, games and giftware. The business was founded in 1991 and mainly distributed products sourced from overseas third parties.

In 2003, the Group made a strategic decision to increase the development of its own products. Today over 70% of all products marketed by the Group are developed in-house. A major benefit of this strategy was the opening of international markets and the Group's products are now sold in over 30 countries worldwide.

The Group operates mainly in the United Kingdom and China, and has offices in London, Oldham, Hong Kong and Shenzhen, China. It employs around 150 people worldwide.

The Character Group plc was incorporated in the United Kingdom in 2005 and is an AIM listed company. The Group's securities are currently only traded on AIM. There are currently no restrictions on the transfer of securities.

www.thecharacter.com

 

END

 

 

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