New Range & Trading Update

Character Group PLC
02 August 2007





Issued on behalf of The Character Group plc, by Citigate Dewe Rogerson, Birmingham
Date: Thursday 2 August 2007
                                                               Embargoed: 7.00am

                            The Character Group plc
                ('Group' or 'Character Group' or the 'Company')

            Launch of 'Classic Doctor Who' Range and Trading Update

Character Options, the trading subsidiary of Character Group, is launching a new
range of classic Doctor Who figures in association with BBC Worldwide.

The 5' figures will initially feature detailed replicas of classic Doctors, plus
a number of monsters. These Doctor Who figures are part of the award winning
Doctor Who range that has achieved unprecedented success. The new range will be
launched in the spring of 2008.

Jon Diver, Joint Managing Director, Character Group, said: 'The resounding
success of the Doctor Who TV series is made up of both new and existing Doctor
Who fans. We have reacted to public demand and will be producing a range which
greatly enhances the depth and quality of our existing line. The classic licence
will broaden the collectability and enhance the position of the brand'.

The Directors believe that the development of the Doctor Who brand will give the
Group scope for further substantial sales growth of Doctor Who products in 2008.

Group Trading Update

The Group is also pleased to report that demand at retail for the Group's
products generally across its ranges remains robust and the Board expects this
trend to continue as retailers start to focus on the Autumn trading period
including Christmas.

To date, Group sales and profitability remain substantially ahead of the same
period last year. As a result and taking account of the on-going strong demand
for our continuing lines as well as early indications on our new introductions,
the Directors remain confident that the Group will at least meet current market
expectations for the financial year ending 31 August 2007.

The Group continues to build its market share and consolidate its position
within the toy industry.

The Board continues to review its position regarding the buy back of Group
shares and will make further buy backs when it is felt to be appropriate and in
the interests of shareholders

Shareholders will continue to be updated of any developments within the
business, as and when appropriate.

Enquiries:
Richard King, Chairman               Fiona Tooley, Director                   Richard Thompson
Jon Diver, Joint Managing Director   Keith Gabriel, Senior Account Manager    Philip Davies
The Character Group plc              Citigate Dewe Rogerson                   Charles Stanley Securities
Tel: [phone]            Tel: [phone]                Nominated Adviser
Mobile: [phone] (RK)     Mobile: [phone] (FMT)        Tel: [phone]


Notes to Editors:
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary
of the British Broadcasting Corporation (BBC). The company exists to maximise
the value of the BBC's assets for the benefit of the licence payer and invest in
public service programming in return for rights. The company has six core
businesses: Global Channels, Global TV Sales, Magazines, Content & Production,
Home Entertainment and Digital Media. In 2005/06 BBC Worldwide generated profits
of £89 million on sales of £784 million.

The Character Group plc designs, develops and distributes toys, games and
giftware, principally to the UK although it has an increasing exposure to
international markets.

Revenues are generated from a mix of product ranges, with over 70% designed and
developed in-house, either under the Group's own brand or under licence, with
the balance being derived from third party distribution. Notable product lines
are Doctor Who, Scooby Doo, Biker Mice from Mars, Peppa Pig, GR8 Gear,
Robosapien, Roboraptor and Robopet. For a more comprehensive view of the product
portfolio, please refer to www.characteronline.com
www.thecharacter.com
CCT.L: Sector: Media, AIM




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