Transaction in Own Shares

Character Group PLC
27 September 2006


The Character Group plc

27 September 2006


             The Character Group plc (the 'Group' or 'Company')

                          Transaction in Own Shares


The Company advises that it has today purchased in the market through Charles
Stanley Securities an additional 225,000 ordinary shares in the Company,
representing approximately 0.47% of the issued share capital of the Company
(excluding shares held in treasury), at a price of 75 pence per share. The
shares repurchased will be held in treasury.

This follows on from the buy-back of 404,322 ordinary shares disclosed earlier
today and brings the total number of shares purchased by the Company in the last
24 hours to 629,322, representing approximately 1.3% of the current issued share
capital (excluding shares held in treasury).  Since June 2006, the Company has
bought back in total 5,819,322 shares representing approximately 12.27% of the
current issued share capital (excluding shares held in treasury).

Following these transactions the Company has 47,416,837 ordinary shares in issue
(excluding 1,754,322 ordinary shares in the Company held in treasury).

The Company enters a close period tomorrow, pending the announcement of its
results for the year ended 31 August 2006 (which it is anticipated will be made
on 28 November 2006), and is not permitted to make further purchases of its
shares during this time.  However, as part of the Group's stated objective to
enhance shareholder value through the repurchase of its own shares, the
Directors will continue to monitor the position and will, if appropriate
following the preliminary announcement of its results, make further purchases of
the Company's own shares.


Enquiries:

The Character Group Plc           Charles Stanley Securities         Citigate Dewe Rogerson Ltd
Richard King / Kiran Shah         Rick Thompson / Philip Davies      Fiona Tooley

Tel: [phone]                Tel: [phone]                 Tel: [phone]





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