Director Shareholding

Creston PLC
30 July 2004

30 July 2004





Creston Plc (the "Company")

Grant of Options



On 29 July 2004 the Board approved the following grant of options under the
Creston Plc Unapproved Share Option Plan pursuant to an agreement dated 3
January 2001, to Mr D.H Elgie a Director of the Company. The date of grant was
defined by the date of issue and allotment of the new ordinary shares relating
to the issue of shares in respect of the deferred consideration which became
payable to The Real Adventure Marketing Communications Limited on 5 July 2004.
The exercise price of the options is determined by the mid market price of an
ordinary share on the day of listing.  The details are as follows:


Exercise Date                            No. of options           Exercise Price

5 July 2007 to 4 July 2014                    46,752                     139p




Of the options outlined above, 23,376 are performance related options, which can
be exercised after the initial exercise date provided Creston Plc's average
growth in diluted earnings per share has for two consecutive financial years
exceeded the average growth in diluted earnings per share of such competitor
companies (as specified by the Company's brokers) by greater than 10 per cent.



In addition to the options outlined above, Mr Elgie has an interest in the
following:



  • 605,060 options over ordinary shares, at an exercise price of 95p
  • 382,380 options over ordinary shares, at an exercise price of 110p
  • 60,657 options over ordinary shares, at an exercise price of 114p
  • 91,145 options over ordinary shares, at an exercise price of 113p



Mr Elgie also has a beneficial interest in 916,129 ordinary shares in the
Company representing 3.85 per cent of the Company's issued ordinary share
capital of the company.






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