Contract Win - Ski Club

Crimson Tide PLC
28 January 2008



                                Crimson Tide plc
                                (the 'Company')


                                  Contract Win


AIM-listed Crimson Tide plc is pleased to announce a new contract with the Ski
Club of Great Britain ('Ski Club') to deliver an advanced Windows Mobile
application to improve its efficiency and provide substantial savings in time
and money. Crimson Tide will provide a handheld application designed to replace
paper-based systems used by the Ski Club's worldwide network of representatives
to supply ski reports and other essential information to its central database.

The Ski Club of Great Britain is a non profit making organisation, based in the
UK which was set up to provide ski related benefits to UK based skiers
travelling to resorts all over the world. The organisation has been in existence
since 1903 and has 31,000 active members today. Ski Club run a network of
representatives which are based in 37 major ski resorts across the world. The
Reps are based in seven countries; these are France, Austria, Italy, Switzerland
and Andorra in Europe and Canada and the USA in North America.

With limited web access in many of its ski resorts in which the Ski Club is
represented, representatives have traditionally had to rely on post, fax or
internet cafes to send daily and weekly reports. Once received at HQ, the forms
had to be manually entered into the database by a dedicated member of staff.

Barrie Whipp, Chairman of Crimson Tide, commented: 'Whilst this process
essentially worked, the Ski Club recognised that a more automated system would
be faster and more efficient, and therefore bring cost savings. We are providing
a Windows Mobile application based on the Motorola MC35 device. The system
incorporates a number of process-based on-screen forms designed to capture
information and display simple database queries such as members details.

'Its speed and simplicity means that weekly reports are a thing of the past, as
the system will generate these automatically from the daily input. Automating
the data entry process will also generate substantial cost savings as
information need only be captured once.

'In addition the system will be used to sign up new members, book skiing trips
and be able to securely capture direct debit and credit card information. New
members will be able to have their application processed on the slopes and
receive their membership numbers far more quickly.'

In addition, the Ski Club anticipates introducing a new membership card scheme,
which will utilise the MC35's bar coding capability.

The Ski Club of Great Britain is the latest in a series of household names and
blue chip companies making use of Crimson Tide's mobile data systems. Recent
client wins also include Marks & Spencer, which has commissioned a mobile
reporting system for use by cleaning contractors and Knight Frank, who are
utilising a bespoke facilities management system.


                                    - ends -


For further information, contact:
Crimson Tide plc                                                 01892 542 444
Barrie Whipp, Chairman

Threadneedle Communications                                      020 7936 9605
Graham Herring/Alex White



Notes to Editors:

About Crimson Tide
Crimson Tide is a provider of mobile data solutions. The company, formed in 1996
has underlying competency in sales, service and customer relationship software
which it has evolved into solutions available on a range of handheld computers
and smartphones.

The company works in partnership with Microsoft, Sage, Palm, Hewlett Packard and
Good Technology as well as the Mobile Operators Vodafone, Orange and O2 in the
UK and O2 and Vodafone in Ireland in order to be able to offer a complete end to
end solution.

Crimson Tide is an AIM listed company on the London Stock Exchange, having
floated in the summer of 2006.






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