Director/PDMR Shareholding

Cropper(James) PLC
20 February 2008



JAMES CROPPER PLC

DIRECTOR/PDMR SHAREHOLDING

Long-Term Incentive Plan Award

On 18 February 2008, under the terms of The James Cropper PLC 2008 Long Term 
Incentive Plan, the following executive directors were granted awards by James 
Cropper EBT Limited, trustees of the James Cropper Employee Trust.

Name                      Shares Under                   Percentage of
                          Conditional Award              Issued Shared Capital

A.I.Lewis                 15,000                         0.18%

J.M.Denman                12,000                         0.14%

N.A.Read                  12,000                         0.14%

P.J.Willink               12,000                         0.14%

G.T.Quayle                12,000                         0.14%

The number of shares referred to is the maximum available and the conditions 
on which the awarded shares will vest are as follows:

   • if the Company's adjusted earnings per share for the financial period
    ending 31 March 2010 exceeds its adjusted earnings per share for the
    financial period ending 31 March 2007 by the increase in the retail prices
    index over the three year period commencing with the date of grant of the
    awards plus 2.5% per year (the 'minimum target'), the awards will vest as to
    10%;

   • if the Company's adjusted earnings per share for the financial period
    ending 31 March 2010 exceeds its adjusted earnings per share for the
    financial period ending 31 March 2007 by the increase in the retail prices
    index over the three year period commencing with the date of grant of the
    awards plus 10% per year (the 'maximum target'), the awards will vest in
    full; and

   • if the Company's adjusted earnings per share for the financial period
    ending 31 March 2010 exceeds its adjusted earnings per share for the
    financial period ending 31 March 2007 by more than the minimum target but by
    less than the maximum target, the proportion of the awards that will vest
    will increase from 10% to 100% on a straight line basis.


The participating directors will, following the end of the performance period,
be notified as to the extent to which the performance conditions have been met
and their awards have vested. They will then, provided that they continue to
remain directors or employees of the Company, have up to six months following 18
February 2011 (the third anniversary of the date on which the awards were
granted) in which to secure the release of the ordinary shares.


END




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