Director/PDMR Shareholding

Dignity PLC
31 March 2008




                                  Dignity plc


31 March 2008


NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

Dignity plc announces that on 31 March 2008, Mike McCollum, the Finance
Director, has sold 363,288 ordinary shares of 9p each at a price of 766 pence
per share.


Dignity plc was also notified on 31 March 2008 that Mike McCollum's spouse
purchased 363,288 ordinary shares of 9 pence each at the same price of 766 pence
per share.


Under s793 of the Companies Act 2006 the notifiable shareholding is 363,288
ordinary shares of 9 pence each.


Richard Portman
Corporate Services Director
Dignity plc
Telephone: [phone]




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