Domino's Pizza UK & IRL PLC
9 May 2001
For Immediate Release 9th May 2001
Domino's Pizza UK&IRL plc
ANNUAL GENERAL MEETING STATEMENT
Domino's Pizza UK&IRL plc (symbol: DOM), the AIM listed pizza delivery
company, held its Annual General Meeting at 11am today.
Stephen Hemsley, who was appointed as the company's Chief Executive on 1
January this year, addressed attendees at the meeting on current trading and
the outlook for the year, saying:
'System sales in the first 17 weeks of the year to 29th April 2001 were up
32.2% on the previous year (2000: 13.8%) to £29.4m (2000: £22.3m). Average
weekly unit sales for all Domino's delivery stores in the first 17 weeks of
the year were £7,996 (2000: £6,650). Like-for-like sales were up 22.5% (2000:
0.6%) in this same period. The company's continued investment in building its
brand was bolstered by our first ever national, terrestrial TV advertising
campaign and highly targeted advertising spots were selected throughout
January and April in order to generate maximum sales uplift for stores in the
UK and Republic of Ireland.
'Domino's has already made plans for further terrestrial TV advertising
campaigns this year.
'One factor that has enabled Domino's to take its marketing activity to this
new level is the increasing size of the system and the growing number of
stores that contribute a percentage of sales to our advertising fund. Hence as
the system grows, the value of funds available to invest in marketing
increases.
'I am pleased to report that the rate of new store openings is progressing
well in the year to date. Seven stores have opened as at 8 May 2001. We hope
to open five more stores this month. By the time of the AGM on 17 April 2000,
six stores had opened.
'System sales generated via our leading e-commerce platforms, comprising
Domino's website (www.dominos.co.uk) and its presence on every major UK
interactive TV channel, have continued to grow and represent 4% of overall
system sales. Our objective now is to maximise our first-mover advantage with
more affinity deals and promotions involving our e-commerce partners. As
anticipated, this activity has resulted in increased numbers of new customers
being drawn to Domino's via these channels and a 16% higher average order
value.
'Finally, it is now 17 weeks since my appointment as Chief Executive. In that
time I have remained focussed on a number of initiatives aimed at
strengthening the Domino's brand and store system as we enter a period of
significant growth. I have developed systems for improved communication with
our Franchisees and team members and have also strengthened our infrastructure
to provide better support for our growing number of stores and franchise
community.
'Based on the very satisfactory progress made to date we look forward to
reporting on further positive growth with our interim results.'
ENDS
Note To Picture Desks
Exclusive blink photography available on request.
For further information, please contact:
Domino's Pizza UK & IRL plc
Bernadette Eddisford 01908 580672/07909 928016
Buchanan Communications 020 74665000
Isabel Petre
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