Director/PDMR Shareholding

Dunelm Group Ltd
24 October 2006



24 October 2006

                  Dunelm Group plc ('Dunelm' or the 'Company')

                            Directors' Shareholdings


Dunelm has today been informed that Geoff Cooper, Non-executive Chairman of the
Company, and Marion Sears, Non-executive Director of the Company, have exercised
options over ordinary shares of 1p each in the Company ('Shares').

The options exercised, and their resultant holdings, are as follows:

+--------+------------------+-------------+-----------+--------------+---------+
|        |Number of Shares  |Percentage of|Exercise   |Resultant     |Resultant|
|        |over which options|issued share |price per  |holding       |holding  |
|        |exercised         |capital      |Share (p)  |(number of    |(%)      |
|        |                  |             |           |Shares)       |         |
+--------+------------------+-------------+-----------+--------------+---------+
|Geoff   |         152,200  |      0.076% |    46.00  |     181,611  |  0.091% |
|Cooper  |                  |             |           |              |         |
+--------+------------------+-------------+-----------+--------------+---------+
|Marion  |          65,200  |      0.033% |    46.00  |      88,729  |  0.044% |
|Sears   |                  |             |           |              |         |
+--------+------------------+-------------+-----------+--------------+---------+

The interests noted above are the beneficial interests of the respective
directors.

The options exercised were granted in 2004 and were exerciseable within one week
of admission of the Shares to the Official List of the FSA and to trading on the
LSE's market for listed securities, which occurred on 24 October 2006. Geoff and
Marion's intention to exercise their options was noted in the prospectus dated
19 October 2006 which was published in connection with the initial public
offering of the Company.

This notification relates to a transaction notified in accordance with
Disclosure Rule 3.1.4R(1)(a) and a disclosure made in accordance with section
324 of the Companies Act 1985.

Enquiries:

Dunelm Group plc                                                 0116 2644 356
David Stead, Finance Director

Hogarth Partnership                                              020 7357 9477
James Longfield/ Fiona Noblet




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