Director/PDMR Shareholding

Dunelm Group plc
23 November 2006


                  Dunelm Group plc ("Dunelm" or the "Company")


                   Gift of shares and Director/PDMR Holdings


The Company has today been notified that William (Bill) Adderley has today
transferred 20,000,000 ordinary shares of 1p each in Dunelm ("Shares")
(representing 10.0% of the issued ordinary share capital of Dunelm) to William
(Will) Lester Adderley for nil consideration, as was anticipated in the
prospectus published on 19 October 2006 in connection with the initial public
offering of Dunelm.


Following the above transfer, Will Adderley now holds 45,000,000 Shares,
representing 22.5% of the issued ordinary share capital of Dunelm. Bill Adderley
holds 80,000,000 shares in his own name and is interested in a total of
88,670,000 including those shares held by his wife, representing 40.0% and
44.3%, respectively, of Dunelm's issued ordinary share capital.


The above interests are beneficial interests of those mentioned, save as
otherwise stated.


This announcement relates to a transaction notified in accordance with both
Disclosure Rule 3.1.4R(1)(a) and Disclosure Rule 3.1.4R(1)(b), a disclosure made
in accordance with section 324 (as extended by section 328) of the Companies Act
1985.


Contact:


David Stead Tel: [phone]



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