Launch of Strategic Media Consultancy service

RNS Number : 8185L

Ebiquity PLC

06 October 2016

 

Ebiquity Plc

("the Company")

Ebiquity launches new Strategic Media Consultancy service

Ebiquity, the leading independent marketing and media analytics consultancy, today launches a new offering, Strategic Media Consultancy. Due to the increased demand for clarity in the context of a rapidly evolving digital media ecosystem, the specialist team will provide consultancy services to advertisers worldwide.

The launch marks a key milestone in the Company's "Growth Acceleration Programme", announced at the Interim Results on 28 September 2016, developed to drive Ebiquity into becoming a more robust, higher quality and more global business.

The international team, spread across Ebiquity's offices in 14 countries, will help clients to address their strategic, tactical and operational challenges in an increasingly complex media landscape. The team will advise clients on data, adtech, operations, agency management, and strategy and also provide training.

Forming part of the Company's "Media Value Management" division, Strategic Media Consultancy will be led by Laetitia Zinetti, the former head of media for Nissan in Europe who joined Ebiquity in 2010 as Managing Director of the Company's French operations.

Laetitia Zinetti commented:

"Advertisers are under ever-increasing pressure to improve the efficiency and effectiveness of their marketing spend. Our consultants across the world will help them to improve all aspects of their media strategy and operations from data management and analysis to the selection of technology providers and agency partners."

For more information:

Ebiquity	020 7650 9600
Michael Karg, CEO Richard Hemming, Group Head of Marketing
Instinctif Partners Matthew Smallwood Guy Scarborough	020 7457 2020
Numis Securities Nick Westlake, Oliver Hardy (NOMAD) Toby Adcock (Corporate Broker)	020 7260 1000

About Ebiquity

Ebiquity is the world-leading, technology-enabled, independent, marketing and media analytics consultancy. They help brands increase the effectiveness and efficiency of their media and marketing spend. They have offices in 14 countries and work with over 80% of the world's biggest advertisers.  Services include: Marketing Effectiveness, Multi-channel Analytics, Agency Pitch Management, Contract Compliance, Digital Performance Measurement, Media Auditing and Advertising Intelligence.

 

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