Thomson Intermedia PLC
08 September 2004
THOMSON INTERMEDIA PLC
Thomson to launch in Germany
The Board of Thomson Intermedia is delighted to announce the formation of a
joint venture to launch its advertising solutions into the German market. This
offering is a direct collaboration between Thomson Intermedia and one of
Germany's leading media group's, Media Control, owned by Karlheinz Kogel.
Thomson Intermedia with their world leading technology in advertising analysis
have joined forces with Media Control who have an extensive distribution network
in Europe's largest advertising market. This formidable partnership, in which
Thomson provide their unique technology to replicate the UK offering, will
enable rapid penetration of real-time competitive solutions into the €16 billion
German Advertising Market.
The official launch of the new product will take place on 17th September in
Frankfurt to an audience of over 100 of Germany's key media players and
advertisers.
Thomson Intermedia will announce its interim results to 31st July 2004 on 21st
September 2004.
Sarah Jane Thomson, Chief Executive, commented:
'This is a major development for Thomson Intermedia. It capitalises on our
considerable investment in technology and provides us with 50% revenue share.
In Media Control we have a dynamic German partner with an excellent reputation
and strong relationships in the media industry.'
This development lays the path for successive international expansion and is
expected to provide a significant contribution to the profitability of the
group.'
Karlheinz Kogel, Media Control, commented:
'I am enormously excited about launching Thomson's technology in Germany.
Having presented the concept to a number of key media players, the feedback
suggests that this development will revolutionise the Industry. It will
provide, for the first time, a tailored and comprehensive real-time analysis of
advertising. Together we are confident of being a major force in the German
market.'
8th September 2004
Enquiries:
Thomson Intermedia
Sarah Jane Thomson, Chief Executive Tel: 020 8466 2906
College Hill
Kate Pope/Adrian Duffield Tel: 020 7457 2020
About Thomson Intermedia plc, www.thomson-intermedia.com
Thomson Intermedia has rapidly developed into the leading provider of
Advertising and Media Intelligence in the UK, creating with it a brand
synonymous with quality, service and innovation. Covering all media and business
sectors, our services include competitive monitoring, evaluation of campaign
effectiveness and verification of ad placement to a blue chip customer base
including HBOS, Diageo, Centrica, Carphone Warehouse and Toyota.
It is our ambition to promote best practice within media monitoring, auditing
and evaluation and our clients will continue to reap the considerable benefits
from our uniquely powerful, tailored systems.
About Media Control, www.mediacontrol.de
Media Control, a highly profitable well known company in Germany was founded 26
years ago by Karlheinz Kogel. It is the leading supplier of monitoring and
media entertainment data in Germany, Switzerland and Austria. In addition the
company supplies in-depth market research to advertisers and TV audience data to
the advertising industry as a whole.
Karlheinz Kogel, also founder of L'Tur, is well known in Germany. In 1992 he
launched the highly prestigious Annual German Media Award - recent recipients of
his award include Nelson Mandela, Kofi Annan and Bill Clinton.
This information is provided by RNS
The company news service from the London Stock Exchange
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