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Eleco PLC 26 February 2002 26 February 2002 ELECO PLC 'FORMA'S ONLINE WRC CHALLENGE A ROARING SUCCESS AS 50,000 PLAYSTATION FANS RACE AGAINST THE BEST GAMERS IN THE WORLD' The WRC Challenge (www.wrc.com/playstation) The race was on this January for Forma Communications, Eleco plc's award-winning web design consultancy subsidiary, as 50,000 avid fans logged on to its most recent online creation - the PlayStation 2 World Rally Championship challenge. With a scheduled kick-off simultaneous to that of the real WRC races, the online challenge sparked a phenomenal worldwide contest to win the ultimate prize of a Mitsubishi Lancer Evolution. Celebrating the launch of the World Rally Championship (WRC) PlayStation 2 game from Sony Computer Entertainment Europe (SCEE), players were introduced to the key features of the game and dared to take on a series of four weekend challenges. After the first frenzied weekend the site had generated over 5 million page impressions, 43,000 registrations with 12,700 competitors entering over 100,000 time codes. The peak number of simultaneous users hit over 7,600 during this launch period, as news of the challenge spread like wildfire in the cyber community. Forma Hosting Technology Thanks to Forma's technology development and enhanced hosting methodology, the WRC site was able to upscale and downscale at short notice - a tool which proved invaluable as an unprecedented 6.9 million page impressions were generated, as thousands of concurrent users logged on simultaneously. Forma Online League Table Technology Online league table technology developed by Forma allowed players to enter their best completion times for each race sector on the website, in the form of encrypted time-codes generated by their PS2 consoles, and this technology enabled gamers across the world to compete fiercely against their contenders in nationwide, international and personal leagues. Commenting on the success of the WRC site, Tom Robberechts, Senior European Product Manager, Sony Computer Entertainment Europe, said, 'we are delighted at the amazing number of WRC supporters who have joined in this worldwide challenge - Forma Communications designed and hosted our most successful online WRC challenge ever. Together with Forma, we were able to bring the hardcore action and thrilling excitement of Rally racing home to thousands of gamers throughout Europe' Toby Borger, Head of Sales & Marketing, Forma Communications, said 'We were thrilled to be selected by Sony Computer Entertainment Europe to develop the launch site for the new WRC PlayStation 2 game. The success of the Formula One 2001 site last year proved that Forma's creation of online league tables contained all the right elements for PS2 users and complemented the game perfectly, due to its competitive nature and involvement of worldwide players.' www.forma.co.uk www.elecoplc.co.uk www.wrc.com/playstation Enquiries to: John Ketteley, Executive Chairman Tel: 01920 443830 Eleco plc Mike Saunders, Managing Director Tel: 020 7729 8808 Forma Communications Ltd David Millham/Tarquin Edwards Tel 020 7929 5599 Holborn This information is provided by RNS The company news service from the London Stock Exchange
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