Director/PDMR Shareholding

888 Holdings plc
25 September 2006


NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).

(1) An issuer making a notification in respect of a transaction relating to the
shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.
(2) An issuer making a notification in respect of a derivative relating the
shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.
(3) An issuer making a notification in respect of options granted to a director/
person discharging managerial responsibilities should complete boxes 1 to 3 and
17 to24.
(4) An issuer making a notification in respect of a financial instrument
relating to the shares of the issuer (other than a debenture) should complete
boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.

----- ------------------------       ----- -------------------------
  1.  Name of issuer                   2.  State whether the notification
                                           relates to (i) a transaction notified
                                           in accordance with DR 3.1.4(R)(1)(a);
                                           or
                                           (ii) DR 3.1.4(R)(1)(b) a disclosure
                                           made in accordance with section 324
                                           (as extended by section 328) of the
                                           Companies Act 1985; or (iii) both (i)
                                           and (ii)
      888 Holdings Public Limited          (iii) - both DR 3.1.4(R)(1)(a) and
      Company ('888')                      equivalent disclosure of s.324 of the
      ------------------------             Companies Act 1985 (UK) pursuant to
                                           DR 3.1.8(R)
                                           -------------------------
  3.  Name of person discharging       4.  State whether notification relates to
      managerial responsibilities/         a person connected with a person
      director                             discharging managerial
                                           responsibilities/director named in 3
                                           and identify the connected person
      Michael Palmon, Senior               The notification relates to the
      Executive                            persons named in 3 and not to any
      ------------------------             connected persons.
                                           -------------------------
  5.  Indicate whether the             6.  Description of shares (including
      notification is in respect of        class), debentures or derivatives or
      a holding of the person              financial instruments relating to
      referred to in 3 or 4 above or       shares
      in respect of a non-beneficial
      interest
      The notification relates to          Ordinary shares in 888 of £0.005
      the holding of the person            each
      named in 3.                          -------------------------
      ------------------------
  7.  Name of registered shareholder   8.  State the nature of the
      (s) and, if more than one, the       transaction
      number of shares held by each
      of them
      Capita IRG Trustees (Nominees)       Disposal of shares.
      Limited                              -------------------------
      ------------------------
  9.  Number of shares, debentures    10.  Percentage of issued class acquired
      or financial instruments             (treasury shares of that class
      relating to shares acquired          should not be taken into account
                                           when calculating percentage)
      N/A                                  N/A
      ------------------------             -------------------------
 11.  Number of shares, debentures    12.  Percentage of issued class disposed
      or financial instruments             (treasury shares of that class
      relating to shares disposed          should not be taken into account
                                           when calculating percentage)
      200,000 shares on 21 September       0.09% in total
      2006 and 100,000 shares on 22        ------------------------
      September 2006
      ------------------------
 13.  Price per share or value of     14.  Date and place of transaction
      transaction
      200,000 shares at 141 pence          21 and 22 September2006, London
      per share and 100,000 shares         ------------------------
      at 142 pence per share
      ------------------------
 15.  Total holding following notification and total percentage holding
      following notification (any treasury shares should not be taken into
      account when calculating percentage)
      A total holding of 1,706,553 shares representing a total percentage
      holding of 0.51%
      --------------------------------------------------
 16.  Date issuer informed of transaction
      --------------------------------------------------
      22 and 25 September 2006 respectively
      --------------------------------------------------

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

17.  Date of grant                          18.  Period during which or date on
                                                 which it can be exercised
     N/A                                         N/A

19.  Total amount paid (if any) for grant   20.  Description of shares or
     of the option                               debentures involved (class and
                                                 number)
     N/A                                         N/A

21.  Exercise price (if fixed at time of    22.  Total number of shares or
     grant) or indication that price is to       debentures over which options
     be fixed at the time of exercise            held following notification
     N/A                                         N/A

23.  Any additional information             24.  Name of contact and telephone
                                                 number for queries
     N/A                                         Aviad Kobrine
                                                 [phone]

Name and signature of duly authorised officer of issuer responsible for making
this notification
____________________________________________________
Aviad Kobrine on behalf of 888 Holdings Public Limited Company
Date of notification: 25 September 2006




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