Director/PDMR Shareholding

888 Holdings plc
08 May 2007




                      888 Holdings Public Limited Company
                            ('888' or the 'Company')

                         DIRECTORS/PDMR SHARE INTERESTS

Following notifications made in accordance with DR 3.1.4(R)(1)(a), 888 Holdings
plc wishes to notify the following changes in the interests of persons
discharging managerial responsibility ('PDMRs') in ordinary shares of 888
Holdings plc ('Shares') arising out of the operation of its 888 All-Employee
Share Plan.

On 30 April 2007, awards over Shares in the form of a nil-cost option and a
contingent right to receive shares ('Awards') were granted under the 888
All-Employee Share Plan to the following PDMR, as set out below. The numbers of
shares stated are the maximum available to the PDMR.

+-------------+------------------+---------------------------------------------+
|PDMR         |Shares under Award|Total interest in Shares after grant of      |
|             |                  |Award1                                       |
+-------------+------------------+---------------------------------------------+
|Aviad Kobrine|34,710            |0.071% beneficially owned                    |
|             |                  |                                             |
+-------------+------------------+---------------------------------------------+

1 Such total interest is together with the further notification made by the
Company today with regard to awards to Mr Kobrine.

Ten percent of this Award is vested upon the date of grant and accordingly Mr
Kobrine is beneficially entitled as of 30 April 2007 to 1,909 shares and 1,562
nil cost options of the shares under the Award. Such nil cost options were
exercised by Mr Kobrine upon receipt and 1,562 shares were transferred to Mr
Kobrine.

Vesting of the remaining 90% of the Award is conditional on the achievement of
performance criteria and subject to continued employment. The earliest date on
which the PDMR would normally become entitled to the remaining 90% of the shares
comprised in the Award is 14 April 2008 as to forty per cent of this Award and a
further twenty five per cent on each of 14 April 2009 and 14 April 2010, or as
otherwise determined by the rules of 888 All-Employee Share Plan. Mr Kobrine was
not required to make any payment for this Award.

For further information in respect of this announcement please contact Gigi Levy
on [phone].
                                     -ends-




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