Immedia Broadcasting plc
28 September 2007
28 September 2007
IMMEDIA BROADCASTING PLC
('Immedia' or 'the Company')
New Contract Signed with SPAR
Immedia Broadcasting PLC, the UK's leading provider of live, tailored radio
stations is delighted to announce that it has signed a new subscription contract
with SPAR UK to provide SPAR Live! for another 3 years.
Immedia has provided 1,500 SPAR stores with a full-service radio station since
June 2004, initially under its 'free to retail' model. Under the new contract,
Immedia will broadcast live, in-store radio to the 1,500 SPAR stores already
receiving the service, on a paid-for, monthly subscription basis per store. The
Company also has the opportunity to extend the SPAR Live! service to an
additional 1,000 stores across the UK upon further subscription.
SPAR Live! is an interactive, real-time radio station for SPAR's customers and
staff, and provides a range of initiatives, details of customer offers and
promotions as well as employee communications. It also provides Sky News,
weather and other relevant features to convenience store shoppers, 24 hours a
day.
Bruno Brookes, Chief Executive of Immedia said:
'The SPAR estate is one of the most important convenience store networks in the
UK, and Immedia is proud to continue to provide a successful radio station for a
further 3 years. The transition of SPAR from a 'free to retail' client to a
subscription one demonstrates the success and value of Immedia's offer, and we
look forward to continuing our excellent relationship with the SPAR team.'
Dev Dhillon, Promotions Manager for SPAR (UK) Limited, said:
'As early adopters of the Impulse Live network, SPAR and its retailers have
experienced the benefits of Immedia's in-store radio service. SPAR is committed
to developing this medium, and looks forward to working with Immedia over the
next 3 years to engage our consumers through SPAR Live! radio.'
Enquiries:
Immedia Broadcasting Plc
Bruno Brookes - Chief Executive +44 (0) 1635 572 800
Hudson Sandler
Sandrine Gallien / Amy Faulconbridge +44 (0) 20 7796 4133
Daniel Stewart & Company Plc
Paul Shackleton / Stewart Dick +44(0) 20 7776 6550
This information is provided by RNS
The company news service from the London Stock Exchange
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