Contract Win

Immedia Broadcasting plc
05 October 2005





                                                                  5 October 2005



                            Immedia Broadcasting PLC



            Corner shops get individual in-store radio advertising





Immedia Broadcasting, the UK's leading provider of live tailored radio for
retailers, today announces the launch of the first ever live in-store radio
station allowing presenters to trigger local content and advertising for
individual stores.  Immedia will launch the revolutionary station in the
69-store estate of Northcliffe Retail, which plans a further roll out to its 300
affiliated stores over the coming months.



The traffic-managed subscription station will be a tailored version of 'Impulse
Live', branded as '...news Shop Live' and will be produced at Immedia's studios
in Newbury. This builds on the success of Immedia's 'Impulse Live' station for
the convenience sector, as well as stations produced exclusively for
Lloydspharmacy, Dixons, HSBC and other retailers in the UK and Europe.



In a first for live in-store media, Immedia's presenters will write and record
local branding and promotions that will be sent to each store's play-out box to
be broadcast on the live radio station.  Through '...news Shop Live',
Northcliffe Retail will be able to sell promotional activity relevant to the
store and its audience, and promote its local newspapers.  Customers will be
welcomed to each store, for instance, 'Jan & Bob welcome you to Mercury News,
Leicester.'  Northcliffe's regional newspapers will also be able to advertise
in-paper offers and promotional activity in a targeted and informal way, such as
'Buy today's Leicester Mercury and play for £25,000 bingo.'



Bruno Brookes, Chief Executive of Immedia, said:



'We are very excited to give retailers and publishers this unprecedented ability
to tailor the way they communicate with their customers through live radio.  Our
new station for Northcliffe Retail takes strategic marketing to a new level of
sophistication and accuracy.  With the launch of this subscription station, we
have revolutionised the way retailers can target customers.  This degree of
local involvement from retailers will make in-store media even more powerful and
effective than before.'





Commenting on the deal, Colin Mullins, Managing Director of Northcliffe Retail,
said:



'We are very pleased indeed to be launching '...news Shop Live' in Northcliffe's
...news Shops.  We're excited about how Immedia's technology and broadcast
experience will help us to promote our products and services, as well as those
of our local newspapers.  As a retailer, '...news Shop Live' is doubly
attractive, as it provides us both with a means of advertising our own brands,
such as our regional newspapers, as well as generating revenue through
promotional activity.  This is truly innovative and we are very excited about
what '...news Shop Live' will allow us to do.'





For further information please contact:


Immedia Broadcasting Plc                          Hudson Sandler
Bruno Brookes - Chief Executive                   Sandrine Gallien / Libby Young
01635 572 800                                     020 7796 4133


Northcliffe Retail Ltd
Colin Mullins - Managing Director
0116 251 2512





Please visit Immedia Broadcasting's website at www.immediabroadcasting.com


Please visit Northcliffe Retail's website at www.newsshops.co.uk



Notes to Editors



About Immedia Broadcasting



Immedia Broadcasting PLC creates live, tailored radio stations for companies,
including major retailers.  These stations engage and educate staff and
customers and have proved to be a powerful and instantly flexible media channel
to drive sales.



Existing stations are:

  • 'Impulse Live' for

     -         Texaco

     -         Londis

     -         Mills

     -         Spar

     -         Star News

  • 'HSBC Live', broadcast to more than 400 banks in the UK;
  • 'Vitus Apotek', broadcast in Norwegian to pharmacy retail stores in
     Norway;
  • 'Dixons Live', broadcast to more than 200 Dixons' stores;
  • 'Lloydspharmacy Live', broadcast to the largest community pharmacy
     operator in the UK.





About Northcliffe Retail



Northcliffe Retail Ltd is part of the Northcliffe Newspaper Group owned by the
Daily Mail General Trust.  Formed in 1978, the business traded as a division of
Leicester Mercury Group Ltd but in April 1997 it was transferred to a new
Company Northcliffe Retail Ltd to enable its retail expertise to be available to
the whole of the Northcliffe Newspaper Group.



With an annual turnover of over £50m the Company operates 69 retail outlets
situated throughout the Counties of Leicestershire, Rutland, Nottinghamshire,
Derbyshire and South Lincolnshire.  Its successful news delivery service reaches
more than 76,000 homes and offices daily and the shops are used by 400,000
customers each week.  According to their location the retail outlets use the
following trading names:

  • Mercury News Shops
  • Post News Shops
  • Telegraph News Shops
  • Daily Mail News Shops







                      This information is provided by RNS
            The company news service from the London Stock Exchange