Extension of Dixons contract

Immedia Broadcasting plc
11 February 2004

Immedia Broadcasting Plc



11 February 2004



             Immedia Broadcasting Plc ('Immedia' or 'The Company')

                          Extension of Dixons contract



Highlights:



-         Dixons is expected to extend the initial trial period of three months
by a further three months of its dedicated live radio station, branded 'Dixons
Live'.



-         Dixons report that advertisers on the station have seen an uplift in
sales of an average of 9 per cent and in some cases by as much as 35 per cent.



-         Advertisers on the station include Belkin, Freeserve, Grundig, HP/
Compaq, Kodak and Sky.



Immedia, the AIM quoted provider of live tailored in-store radio, today
announces that DSG Retail Limited ('Dixons') is to extend the trial period of
Dixons Live.  On 1 December 2003, Immedia entered into a contract with Dixons to
provide a broadcast radio station for up 50 Dixons stores.  This agreement was
for an initial trial period of up to 3 months and is now to be extended for a
further 3 months.  The 50 Dixons stores carrying Dixons Live represent
approximately 70 per cent of Dixons turnover in the UK.



Commenting on the success of the initial trial, Billy Harley, Commercial
Director, Dixons said:



'We are very pleased with the results of the station so far.  Staff and
customers like it and we have seen significant uplifts in sales of advertised
products in stores with the radio station, in some cases by as much as 35 per
cent.  It has helped to inform staff and customers on the latest products and
technologies and we look forward to working with Immedia and our advertising
partners to develop the station during the coming months'





Bruno Brookes, CEO of Immedia, said:



'The extension of the Dixons contract with Immedia demonstrates the success of
the initial trial and provides firm evidence of the uplift in sales achievable
by the effective use of Immedia's tailored live radio stations.'



END



For further information contact:



Immedia Broadcasting Plc
Bruno Brookes - Chief Executive                             01635 572 800


Teather & Greenwood
Stephen Austin                                              020 7426 9000




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