Mobile Technology Contract

Immedia Broadcasting plc
20 October 2005



                                                                 20 October 2005


                            Immedia Broadcasting PLC


                Immedia broadcasts live radio via mobile phones


Immedia Broadcasting, the UK's leading provider of live tailored radio for
retailers, has signed a contract to broadcast live radio stations direct to
mobile phones.  The exclusive contract with Sydus, the Singapore-based
audio-to-mobile technology company, gives Immedia access to a global mobile
radio platform which streams its radio content to mobile phones on both 2G and
3G networks.


Immedia can now offer clients the powerful flexibility of customised radio with
global reach.  Sydus's technology will allow Immedia's clients to communicate
effectively with their staff and consumers, regardless of geographical location.
In order to enable the service, users download software from the internet
which can then be accessed through their phone's menu.


Bruno Brookes, Chief Executive of Immedia, said:



'This new technology means we can allow companies to communicate targeted
information simultaneously to employees on the move all over the world.  Being
able to offer radio via mobile phones puts us in a leading position, ensuring we
provide our clients with the most advanced and effective technology available to
maximise access to both employees and customers.  Companies will also be able to
further drive customer loyalty promotions through the phones in people's
pockets.  This takes the notion of in-store to outdoor.'




Saumil Nanavati, President of Sydus, said:


'Organisations have traditionally delivered their messages via flat and tethered
formats that may not be personal. However, with Sydus's technology, Immedia will
now be able to allow their clients to disseminate key messages in a more
meaningful, timely and less restrictive manner, to mobile phone users on the
move.  After corporate email, mobile radio will be the most influential
corporate communication medium.'





For further information please contact:

Immedia Broadcasting Plc                         Hudson Sandler
Bruno Brookes - Chief Executive                  Sandrine Gallien / Libby Young
01635 572 800                                    020 7796 4133


Sydus
Sonya Madeira, Eastwest PR                       [phone]








Please visit Immedia Broadcasting's website at www.immediabroadcasting.com


Please visit Sydus's website at www.sydusmobile.com




Notes to Editors


About Immedia Broadcasting


Immedia Broadcasting PLC creates live, tailored radio stations for companies,
including major retailers.  These stations engage and educate staff and
customers and have proved to be a powerful and instantly flexible media channel
to drive sales.


Existing stations are:

  • 'Impulse Live' for
     -   Texaco
     -   Londis
     -   Mills
     -   Spar
     -   Star News
  • 'HSBC Live', broadcast to more than 400 banks in the UK;
  • 'Dixons Live', broadcast to more than 200 Dixons' stores;
  • 'Lloydspharmacy Live', broadcast to the largest community pharmacy
    operator in the UK.



About Sydus


Sydus is an innovator in creating audio-to-mobile lifestyle expressions.  Sydus
launched the world's first 3G radio earlier this year.  With a user footprint
spanning 90 countries, Sydus is driving the era of mobility, music and
expression with: MobileRadio, featuring your favourite radio stations on your
mobile phone; OnDemand, allowing listeners to access millions of songs without
storing; Sydus Live, a concert/performance streaming service from anywhere to
your mobile phone.  Sydus has offices in Singapore and San Francisco.







                      This information is provided by RNS
            The company news service from the London Stock Exchange