New music channel for BMW and MINI Retail Centres

RNS Number : 6763E

Immedia Group PLC

12 February 2015

 

Immedia Group Plc ("Immedia" or "the Company")

New music channel for BMW and MINI Retail Centres

Immedia (AIM: IME), a premier supplier of digital music, entertainment and commerce channels to leading brands announces today that the Company is to create and supply 'the sound of BMW' and 'the sound of MINI' music channels for BMW Group UK franchised Retail Centres across Great Britain and Northern Ireland.

"BMW Group UK desire to create and provide an industry benchmark in retail customer experience and following trials with Immedia, music will now will play a significant role in that strategy" said Paul Kester of BMW Group Modern Retailing.

Bruno Brookes, CEO of Immedia, said: "We are delighted to be working with BMW and MINI, two iconic automotive brands. Music and first class sound reproduction can be a huge enhancement to the overall driving experience and we aim to remind customers of this in the retail environment."

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For further information please contact:

Immedia Group Plc Bruno Brookes - Chief Executive Officer www.immediaplc.com	Tel:   [phone]
SPARK Advisory Partners Limited Nominated Adviser Mark Brady/Neil Baldwin	Tel:   [phone]

 

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