Immedia Broadcasting plc
02 February 2005
2 February 2004
IMMEDIA BROADCASTING PLC
Trading update
Immedia Broadcasting PLC ('Immedia' or 'the Company'), the pioneer of live
tailored radio stations for retailers, announces today that the business has
progressed satisfactorily during the period.
'Impulse Live', broadcast to the convenience sector including Texaco, Londis and
Spar, is developing well. It is now the largest in-store media network in the UK
reaching 20 million shoppers a week. 'Lloyds Pharmacy Live' and 'Dixons Live'
continued to prove powerful and delivered impressive sales uplift. The trial of
'Iceland Live' station had proved successful but due to the Baugur takeover of
The Big Food Group, has not been extended, which has had an effect on the
second-half revenue.
Immedia also announces today that it has signed an exclusive advertising
contract with Nestle on its 'Impulse Live' radio station following a series of
successful advertising campaigns. In addition, Immedia's sales team will be
expanded through an outsourcing agreement with Unique Media Sales who will set
up a dedicated sales team to develop media sales for Immedia's live radio
stations.
Preliminary results for the 52 weeks to 31 December 2004 are expected to be
announced on 4th April 2005.
Commenting on trading and on recent activities, Bruno Brookes, CEO of Immedia,
said: 'This is an exciting time for Immedia. The current stations are proving
very successful and we are delighted by Nestle's decision to sign its first
exclusive advertising contract with 'Impulse Live'. We are also pleased to have
partnered with Unique to expand our sales team. As we accelerate our
development, Unique's sales expertise will be invaluable to maximise our
advertising revenues. Live tailored radio continues to attract strong interest
from retailers and this gives us confidence for the future prospects of the
business.'
For further information please contact:
Immedia Broadcasting Plc
Bruno Brookes - Chief Executive 01635 572 800
gcg hudson sandler
Nick Lyon / Sandrine Gallien 020 7796 4133
Notes to Editors
Immedia Broadcasting PLC creates live, tailored radio stations for major
retailers. These stations engage and educate staff and customers and have
proved to be a powerful and instantly flexible media channel to drive sales.
• Existing stations are:
- 'Impulse Live' for
- Texaco
- Londis
- Mills
- Costcutter
- Spar
- Star
• 'LloydsPharmacy Live', broadcast to the largest community pharmacy
operator in the UK;
• 'Vitus Apotek', broadcast in Norwegian to pharmacy retail stores in Norway;
• 'Dixons Live' broadcast to more than 200 Dixons' stores.
This information is provided by RNS
The company news service from the London Stock Exchange GGGZLMFGKZM
*A Private Investor is a recipient of the information who meets all of the conditions set out below, the recipient:
Obtains access to the information in a personal capacity;
Is not required to be regulated or supervised by a body concerned with the regulation or supervision of investment or financial services;
Is not currently registered or qualified as a professional securities trader or investment adviser with any national or state exchange, regulatory authority, professional association or recognised professional body;
Does not currently act in any capacity as an investment adviser, whether or not they have at some time been qualified to do so;
Uses the information solely in relation to the management of their personal funds and not as a trader to the public or for the investment of corporate funds;
Does not distribute, republish or otherwise provide any information or derived works to any third party in any manner or use or process information or derived works for any commercial purposes.
Please note, this site uses cookies. Some of the cookies are essential for parts of the site to operate and have already been set. You may delete and block all cookies from this site, but if you do, parts of the site may not work. To find out more about the cookies used on Investegate and how you can manage them, see our Privacy and Cookie Policy
To continue using Investegate, please confirm that you are a private investor as well as agreeing to our Privacy and Cookie Policy & Terms.