Director/PDMR Shareholding

Paddy Power plc
17 September 2007

                                  SCHEDULE 11

    Notification of Transactions of Directors/Persons Discharging Managerial
                      Responsibility and Connected Persons



   Notes:           This form is intended for use by an issuer to make a RIS
 notification required by the Market Abuse Rules and section 53 (as extended by
 section 64 of the Companies Act 1990) or entered into the issuer's register in
             accordance with section 59 of the Companies Act 1990.



 (1)       An issuer making a notification in respect of a transaction relating
to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and
                                      24.



(2)       An issuer making a notification in respect of a derivative relating to
the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and
                                      24.



  (3)       An issuer making a notification in respect of options granted to a
director/person discharging managerial responsibilities should complete boxes 1
                               to 3 and 17 to 24



 (4)       An issuer making a notification in respect of a financial instrument
 relating to the shares of the issuer (other than a debenture) should complete
             the boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.



        All relevant boxes should be completed in block capital letters


1           Name of the Issuer           2                 State whether the notification relates to:

              Paddy Power plc               (i) a transaction notified in accordance with Market Abuse Rules; (ii) a
                                            disclosure made in accordance with section 53 (as extended by section 64
                                              of the Companies Act 1990) or entered into the issuer's register in
                                            accordance with section 59 of the Companies Act 1990; or (iii) both (i)
                                                                           and (ii).

                                                                              (ii)
3  Name of person discharging managerial 4   State whether notification relates to a person connected with a person
         responsibilities/director          discharging managerial responsibilities/director named in 3 and identify
                                                                      the connected person
             Mr Stewart Kenny
                                                           Notification relates to person named in 3
5  Indicate whether the notification is  6    Description of shares (including class) debentures or derivatives or
   in respect of a holding of the person                    financial instruments relating to shares
     referred to in 3 or 4 above or in
   respect of a non-beneficial interest                          Ordinary Shares of €0.10 each

   Notification refers to an interest of
          the person named at 3.

7    Name or registered shareholder(s)   8                    State the nature of the transaction
     and, if more than one, number of
        shares held by each of them                                 Sale of Ordinary Shares

             Mr Stewart Kenny
9     Number of shares, debentures or    10    Percentage of issued class acquired (treasury shares of that class
     financial instruments relating to           should not be taken into account when calculating  percentage)
              shares acquired
                                                                              N/A
                    N/A
11    Number of shares, debentures or    12    Percentage of issued class disposed (treasury shares of that class
     financial instruments relating to           should not be taken into account when calculating  percentage)
              shares disposed
                                                                             0.04%
                  19,000
13      Price per share or value of      14                      Date and place of transaction
                transaction
                                                                       17 September 2007
                  €24.05
15 Total holding following notification  16                   Date issuer informed of transaction
       and total percentage holding
   following notification (any treasury                                17 September 2007
      shares should not be taken into
   account when calculating percentage)

             404,832 (0.83%)



If a person discharging managerial responsibilities has been granted options by
                   the issuer, complete the following boxes:


17                         Date of grant                         18   Period during which or date on which it can be
                                                                                         exercised
19      Total amount paid (if any) for grant of the option       20 Description of shares or debentures involved (class
                                                                                        and number)
21 Exercise price (if fixed at time of grant) or indication that 22   Total number of shares or debentures over which
         the price is to be fixed at the time of exercise                 options are held following notification
23                  Any additional information                   24  Name of contact and telephone number for queries

                               None                                                   David Johnston

                                                                                   Tel: [phone]

               Name and signature of authorised officer of issuer responsible for making notification

                  Mr David Johnston, Secretary ____________________________________________________

                     Date of notification 17 September 2007 ___________________________________






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