Further Expansion into Asia

RNS Number : 8127L

Focusrite PLC

06 October 2016

 

Embargoed until: 7am, 6 October 2016

Focusrite Plc

("the Company")

Further Expansion into Asia and New Office Opened in Hong Kong

Focusrite Plc (AIM:TUNE), the global music and audio products company, has announced further expansion of its global sales and marketing operations, with the creation of a new wholly owned subsidiary, Focusrite Novation Asia Ltd.

With revenue in the Asia-Pacific region ("APAC") having doubled over the last three years, the Company is looking to capitalise further on opportunities there by opening a dedicated presence in Hong Kong.

The new APAC hub will help cement relationships with distributors, as well as providing closer access to customers, manufacturers and supply chain to further improve service and product development.  It will also significantly help with sales and marketing initiatives, providing local knowledge and market intelligence on consumer trends and competitive analysis.

Rob Ascough has been chosen to head up the Focusrite Novation Asia Ltd operations in Hong Kong. As an independent representative, Rob has represented Focusrite Plc brands in Asia for 10 years and has strong relationships with customers in the region.  His prior experience includes a tenure as Managing Director of Shure Asia Limited which was the APAC business unit for Shure Inc. a professional audio company specialising in microphones, earphones, headphones and other wireless audio products and Regional Sales Director at Harman APAC an international business that specialises in various innovative technologies - including integrated audio, video and control solutions for entertainment and enterprise.

Phil Dudderidge, Executive Chairman commented:

"We are experiencing good growth in our markets in Asia, especially China, and the creation of our APAC headquarters will allow us to provide increased support to our customers across the region. To date, the demand for Focusrite and Novation products in the region has grown in popularity without much marketing spend - a testament to the strength of our brand and the products we create.  This new initiative will now allow us to market to customers and end-users actively, and importantly drive further sales.  Given that we manufacture in China, it will also give us a regional hub closer to our supply and manufacturing chain."

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Enquiries:

Focusrite Plc:
Phil Dudderidge (Chairman)	[phone]
Dave Froker (CEO)	[phone]
Jeremy Wilson (CFO)	[phone]
Panmure Gordon
Freddy Crossley	[phone]
Tom Salvesen	[phone]
Belvedere Communications
John West	[phone]
Kim Van Beeck	[phone]

 

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