Stabilisation Notice

Sports Direct International PLC
27 February 2007





THIS ANNOUNCEMENT IS NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN OR INTO THE
UNITED STATES, CANADA, JAPAN OR AUSTRALIA.

27 February 2007

                              Stabilisation notice



                Sports Direct International plc (the "Company")
 Global Offer (the "Global Offer") of 309.6 million ordinary shares of 10 pence
each of the Company (the "Ordinary Shares") at a price of 300 pence per Ordinary
                                     Share
 (with an over-allotment option in respect of up to 46,440,000 Ordinary Shares)

Merrill Lynch International notifies you that it is the stabilising manager in
respect of the Global Offer announced on 27 February 2007 and may conduct
stabilising activities in relation to the Ordinary Shares in connection with the
above transaction with a view to supporting the market price of the Ordinary
Shares at a level higher than that which might otherwise prevail.

Merrill Lynch International confirms the following:

1.         The securities to be stabilised are the Ordinary Shares (ISIN:
GB00B1QH8P22) referred to above.  There are no associated instruments that are
subject to stabilisation;

2.         The stabilising manager is Merrill Lynch International (Contact: Mark
Gwynne; Telephone: [phone]);

3.         Stabilisation transactions may occur during the stabilisation period,
which is expected to commence at 8.00 am on 27 February 2007 and will end on 29
March 2007;

4.         The issue price of the Ordinary Shares (the "Issue Price") is 300
pence per Ordinary Share.  The Issue Price was determined on 26 February 2007;
and

5.         In connection with the Global Offer, Merrill Lynch International, as
stabilising manager, has entered into over-allotment option with the Company,
pursuant to which Merrill Lynch International may acquire, or procure acquirors
for, up to 46,440,000 Ordinary Shares at the Issue Price, for the purpose of
allowing Merrill Lynch International to cover short positions resulting from
over-allocations in connection with the Global Offer and/or from sales of
Ordinary Shares effected by it during the stabilisation period.



This announcement is for information purposes only and does not constitute an
invitation or offer to underwrite, subscribe for or otherwise acquire or dispose
of any securities of the Company in any jurisdiction.

This announcement is not an offer of securities for sale into the United States.
The securities referred to above have not been, and will not be, registered
under the United States Securities Act of 1933 and may not be offered or sold in
the United States absent registration or an exemption from registration.  There
has not been and will not be a public offer of the securities in the United
States.

Merrill Lynch International is acting exclusively for the Company and no-one
else in connection with the Global Offer.  It will not regard any other person
as its client in relation to the Global Offer and will not be responsible to
anyone other than the Company for providing the protections afforded to its
client, nor for providing advice in relation to the Global Offer, the contents
of this announcement or any transaction, arrangement or other matter referred to
herein.




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