Transaction in Own Shares

Sports Direct International Plc
27 September 2007



                        Sports Direct International plc

                           Transaction in Own Shares





Sports Direct International Plc ("Sports Direct") today acquired, through
Kaupthing Singer & Friedlander Capital Markets Ltd, 1,250,000 of its ordinary
shares at an average price of 121.81 pence per ordinary share. The purchased
shares will all be held as treasury shares.

Following the above purchase, Sports Direct holds 69,844,901 ordinary shares as
treasury shares. The total number of ordinary shares in issue (excluding shares
held as treasury shares) is 650,155,099.



For further information, please contact:



Michael Oliver                                               [phone]

Company Secretary




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